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MAD//Pod

MAD//Pod

Von: MAD//Fest
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The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival

Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.

MAD//Pod is a Fresh Air Production. www.freshair.audio

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  • Tik Tok's Isobel Sita-Lumsden - Connecting Minds & Making Magic

    Tik Tok's Isobel Sita-Lumsden - Connecting Minds & Making Magic
    Apr 15 2025

    Tik Tok's Head of Marketing, Global Business Solutions, Europe speaks to Michaela Hallam about encouraging brands to be bold on the platform and pushing creativity across the business.

    MAD//Pod is a Fresh Air Production for MAD//Fest

    See omnystudio.com/listener for privacy information.
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    26 Min.
  • Lucky Saint's Kerttu Inkeroinen - Breaking Rules and Honouring Traditions

    Lucky Saint's Kerttu Inkeroinen - Breaking Rules and Honouring Traditions
    Jan 31 2025

    Alcohol-free beer is booming like never before, and Lucky Saint are building a brand and a product to spearhead the growth of the sector.

    Marketing and TDC Director Kerttu Inkerhoinen, explains how they've gone from being the dusty bottle in the fridge to being available on tap, why she loves working with scale-ups, and why she's glad to see competitors helping to grow the market.

    Lucky Saint 's image and boldness, along with a credible and delicious product means they're succeeding where so many others have failed, by breaking rules and honouring traditions.

    A Fresh Air production for MAD//Pod, presented by Fresh Air's Director of Content, Michaela Hallam.

    See omnystudio.com/listener for privacy information.
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    31 Min.
  • Madpod James Kent - How Brands Show Up in Gaming

    Madpod James Kent - How Brands Show Up in Gaming
    Jan 7 2025

    Get immersed in e-sports and gaming with James Kent. He talks to Michaela Hallam, live from Madfest 2024, about how to get the ultimate fan's of games embracing your brand.

    See omnystudio.com/listener for privacy information.
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    16 Min.
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