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Jean-Daniel Ruch: Write for History, Not for the Minister

Jean-Daniel Ruch: Write for History, Not for the Minister

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The Dr. Rod Berger Show is presented by Fair Observer.At five or six, Jean-Daniel Ruch asked his mother what comes after death. She told him there is nothing, and he spent the next two decades looking for a better answer.Dr. Rod Berger sits down with Jean-Daniel Ruch, former Swiss ambassador to Serbia and Montenegro, Israel and Turkey, and author of Crimes, Hate and Tremors. He grew up in the Bernese Jura during the fight over Moutier's future, a fight he remembers in tear gas, broken windows and posters that read "Moutier equals Belfast." That boyhood shaped how he later sat across from a former Hamas minister in Nablus and found he understood the grievance, if not the violence. It also shaped his read on why Europe misunderstands Russia and Islam, and why, in his view, Iran's long strategic memory outmatched superior firepower.In 2023, the Swiss government named Jean-Daniel its new state secretary for security policy. Before he could take the job, a media campaign built on rumor drove him to resign from every post he held. He chose not to read a word of it. Instead he sped up his book, published it in French and German at once, and set out to change the story. Today he teaches, writes a weekly column and speaks across Switzerland, and he closes with the advice he gave every young diplomat who worked for him.Guest: Jean-Daniel Ruch, former Swiss ambassador to Serbia and Montenegro, Israel and Turkey, and former political adviser to the prosecutor of the International Criminal Tribunal for the former YugoslaviaKey topicsA mother's answer about death and a lifelong search for meaningGrowing up inside the violent Jura conflict and Moutier's move to the canton of JuraWhy grievance and discrimination sit at the root of most internal conflictsEurope's blind spots on Russia and Islam, and the strategy behind the war with IranFiction as a way to reach truths that academic writing can'tThe 2023 media campaign, his resignation and the price of speaking freelySwiss neutrality, the coming referendum and the lesson he gives young diplomatsResourcesJean-Daniel Ruch on Fair Observer: https://www.fairobserver.com/author/jean-daniel-ruch/Crimes, Hate and Tremors (Éditions Zarka, 2024): https://www.amazon.com/Crimes-Hate-Tremors-pursuit-Justice-ebook/dp/B0D6YNP8L7Fair Observer: https://www.fairobserver.comDr. Rod Berger: https://drrodberger.comChapters00:00 Welcome and Jean-Daniel's introduction02:44 His mother's kitchen and the question of what comes after death04:15 A village postwoman who became its first woman mayor07:29 Moutier, the Jura question and a violent boyhood14:18 A conversation with a former Hamas minister in Nablus16:46 Europe's misreading of Russia and Islam, and the war with Iran22:45 The novels, the heroine Samira and a pen name27:41 2023: the appointment, the media campaign and the resignation32:32 Meditation, tai chi and refusing to read the coverage35:12 Changing the narrative with Crimes, Hate and Tremors44:51 Swiss neutrality, Bürgenstock and the battle of narratives48:59 Write for history, not for the minister Dr. Rod Berger is a keynote speaker, moderator, producer, author, and expert in strategic storytelling. Berger’s book, The Narrative Edge: Authentic Storytelling That Meets The Moment (Wiley), hits bookstores in late 2025. He draws on more than 4,000 interviews conducted worldwide for Forbes, Entrepreneur Magazine, and Fair Observer, including a cover story about former Virgin Entertainment co-founder Jason Felts, for Los Angeles Magazine, as well as various podcasts. He has captured the narratives of investors, CEOs, renowned entrepreneurs, bestselling authors, scholars, and cultural icons such as NBA legends Magic Johnson and Charles Barkley, as well as United Nations officials and Van Halen’s Sammy Hagar, while also exploring the behind-the-scenes world of Formula 1.Berger has met with the Crown Princess of Sweden, Pope Francis, United Nations officials, and NGO leaders, covering stories of water insecurity with WaterAid, the intergenerational refugee crisis faced by displaced Sudanese in Uganda, and the impacts of child marriage in Western Africa with the Le Korsa Foundation.Berger served as a guest lecturer at Vanderbilt University’s Owen Graduate School of Management for nearly two decades, focusing on the power of storytelling in business.He has partnered with The Jim Henson Company to create a television show, The Ultimate GOAT, that combines his passion for distant lands and storytelling with culture, sports, and puppetry for family programming.Berger conducts moderated keynote events that blend storytelling with live, on-stage narratives featuring cultural icons such as Opal Lee, the recipient of the Presidential Medal of Freedom, a Nobel Peace Prize nominee, and recognized as the “Grandmother” of Juneteenth. In 2023, Berger received the inaugural Pangea International Literacy Prize and delivered his TEDx Talk, “Story is Our Currency.” He lives in Franklin, ...
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