In this episode of the Top 3 Roofers Podcast, Carm Taglia sits down with Ethan Van De Hey from Infinity Exteriors to break down what private equity-backed roofing companies are doing differently when it comes to AI, marketing, customer experience, lead handling, and scale.

They unpack how AI platforms like OpenAI, Google, and Claude are changing how homeowners choose roofing companies — and why reviews, trust signals, local authority, and authentic content matter more than ever.

Topics include:

• How AI is influencing roofing buying decisions
• Why reviews and customer experience are becoming your biggest ranking factor
• Speed-to-lead and after-hours AI answering systems
• Why small roofers waste money on traditional media too early
• The importance of local branding and community roots
• Lead nurturing, rehash campaigns, and follow-up systems
• Why stock images hurt roofing marketing
• Building a personal brand alongside your roofing company
• What PE-backed roofing companies get right operationally
• Easy low-cost marketing strategies roofers can implement immediately

Ethan also shares real-world insights from scaling multiple markets across Wisconsin and explains why most roofing companies overcomplicate marketing instead of mastering the fundamentals.

Guest: Ethan Van De Hey
Company: https://www.infinityroofing.com/
Podcast: https://www.youtube.com/@EncourageMindsetPodcast

Hosted by Carm Taglia
Podcast: https://top3roofers.com

Founder: https://www.roofingrevenuemarketing.com/