In a world where every investment is under scrutiny, how can event professionals truly demonstrate impact? Chloe Richardson joins us to unpack event measurement, event ROI, stakeholder expectations and the metrics that matter most. Discover how a smarter approach to data can help turn great events and experiential marketing programmes into business-critical assets.

Chloe is a freelance event consultant and Head of Content at Event Leaders Exchange. With more than 17 years of global events experience, she works with organisations to build measurement-driven event strategies and prove the value of experiences beyond the moment itself.

Whether you're responsible for events, experiential marketing, brand experience, customer engagement or event strategy, this episode provides practical insights into measuring success and demonstrating commercial impact.

Want to dive deeper? Visit the Inside Experience Insider Resource Library to access Chloe's exclusive measurement framework, key takeaways and practical resources from this episode, plus future insights from industry experts shaping the future of experiences.

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What makes an experience truly unforgettable? Inside Experience is on a mission to find out.

We speak with leaders across events, experiential marketing, brand and customer experience to uncover the ideas, behaviours and strategies shaping the future of the industry. From event design and strategy to human behaviour, measurement, creativity and commercial impact, each episode explores what it takes to create experiences that people remember and businesses value.

Expect honest conversations, fresh perspectives and practical insights designed for marketers, event leaders and brands looking to turn experiences into measurable impact.

To unlock practical frameworks, tools and insights from every episode, explore our Insider Resource Library. You'll get access to exclusive content, plus the latest episodes and frameworks delivered straight to your inbox each month.

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