In this episode of Infiniti Pulse, Darshana Shah, Chief Marketing Officer, Aditya Birla Capital, joins Subra Krishnan, CEO, Lemnisk, for a compelling conversation on the evolving marketing landscape in financial services.Darshana shares deep insights into the shift from traditional, campaign-led marketing to a data-driven, outcomes-oriented strategy. She explores the rise of hyper-personalization, privacy-first data practices, and how financial institutions are moving from product-centric messaging to life-stage-based customer journeys. Darshana also discusses how AI is reshaping marketing structures, the need for governance in AI adoption, and the importance of trust in today’s digital-first world.Darshana Shah: https://www.linkedin.com/in/darshanashah12/Subra Krishnan: https://www.linkedin.com/in/subramaniyan/~About Lemnisk: https://www.lemnisk.co/Contact Us: https://www.lemnisk.co/contactus/LinkedIn: https://www.linkedin.com/company/lemnisk/Twitter: https://twitter.com/LemniskCo

Kuldeep Pawar, Chief Marketing Officer, Spice Money, and Ankush Agarwal, Director - Sales, Lemnisk, explore what it takes to build a truly customer-first culture and how enterprises can empower teams and leverage data to deliver exceptional experiences.

Kuldeep Pawar: https://www.linkedin.com/in/kuldeeppawar/Ankush Agarwal: https://www.linkedin.com/in/ankush-agarwal1/~About Lemnisk: https://www.lemnisk.co/​Contact Us: https://www.lemnisk.co/contactus/https://linkedin.com/company/lemnisk/https://twitter.com/LemniskCo

Organizations today are delving into integrating and implementing CDPs, seeking to unlock their potential in reshaping customer relationships, marketing endeavors, and overall brand engagement.

Jason Scott, SVP, Director of Marketing Technology & Operations, First Horizon Bank, provides tips on how enterprise marketers can use a Customer Data Platform to drive connected user experiences.