In this episode of the Words of Encouragement Podcast, I sit down with Isabel Varela – holistic business coach, fashion creative, and founder of Repurpose Your Life.
Isabel grew up as the only kid “like her” in a small town in Louisiana, repurposing trash into art, dreaming about New York, and escaping into fashion and magazines. That dream eventually took her into the fashion world… and into massive debt, a shopping addiction, and a double life.
At 28, Isabel hit rock bottom: seven maxed-out credit cards, unpaid rent and car notes, and a phone call about repossession. On the outside she was winning – in magazines, dressing celebrities, in five stores across Texas and Louisiana – but on the inside she was drowning.
In this raw conversation we talk about:
How she went from shopaholic and denial to facing her debt and addiction
Closing her fashion brand and getting a job as a seamstress at Nordstrom
Moving to New York City with debt and still paying it off in 7 years
The 8-year relationship and engagement she ended the day before invitations went out
Why decluttering isn’t just about closets – it’s about identity, stories, and systems
Hyper-independence, not asking for help, and crying in Central Park while healing
How grief (losing both parents and her mentor) pushed her to go all in on purpose
Her 3-part framework: Declutter → Repurpose → Transform & Rise
We also talk about my own transition season – moving from painting houses to podcasting and feeling called to build something that actually feeds people’s souls, not just my bank account.
If you’re in a season of transition, feeling stuck, guilty for wanting more, or trying to figure out how to let go of an old version of yourself… this episode is for you.
TIMESTAMPS (CHAPTERS):
00:00 – Intro & Isabel’s childhood in Louisiana, art, and fashion
07:20 – Building a fashion brand… and secretly drowning in debt
11:30 – Rock bottom: repossession calls, shame, and finally asking for help
14:30 – Therapy, debt management, and learning her soul is “good and lovable”
21:30 – The 15-minute phone call with Barneys that changed everything
23:50 – Moving to New York City with debt and three jobs
27:40 – Ending an 8-year engagement the day before invites went out
33:10 – Decluttering clothes, business systems, and people’s inner lives
36:50 – My own transition from painting houses to podcasting
43:20 – Resentment, outgrowing your work, and reframing “the job that feeds you”
53:00 – Lightning Round: books, daily rituals, lies she unlearned, current healing
1:00:10 – What this season is teaching her: trust and surrender
1:01:30 – Words of encouragement to her 18-year-old self
1:05:43 – Closing prayer & how to connect with Isabel
CONNECT WITH ISABEL:
IG / TikTok / YouTube / LinkedIn: @iamisabelvarela
Free 45-Minute Business Systems Audit: Comment “AUDIT” or connect with her via this link. https://www.isabelvarela.com/
CONNECT WITH ME:
Instagram: @mr.madedifferent
Website: wordsofencouragementpodcast.com
👇 COMMENT BELOW:
What’s one thing you know you need to declutter – in your home, your business, or your heart?