Don't Lose The Point - Make field marketing a strategic driver
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Don't Lose The Point - Make field marketing a strategic driver
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Customers see one company, even when several teams are shaping their experience. In this episode, Dan speaks with Jessica Tavira Augusto, Associate Director, Field Marketing at Kyndryl, about how field marketing can bring those teams together around what buyers need, build stronger relationships, and earn a greater role in shaping business strategy.
Listen to how Jessica connects digital campaigns with in-person events, draws on delivery teams’ customer knowledge, and gets internal stakeholders on board. Find out how to plan events that move sales conversations forward, build trust throughout a long buying journey, and measure success through customer lifetime value. The conversation also explores why human judgement remains essential as AI changes how marketers work.