Data can tell you what customers do. But do you understand why they do it?

In a world driven by analytics, metrics, and performance indicators, meaningful customer connection still depends on understanding people, their needs, and the cultural factors that shape their decisions.

In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Dorian Lawson, Marketing CEO at Thyseed, to explore customer connection in a data-driven world.

Dorian is a global marketing executive with experience helping international brands enter new markets, navigate cultural differences, and build high-performing teams across seven countries. Throughout his career, he has led teams to achieve two- to threefold year-over-year growth by combining strategic vision with operational execution. Today, he leads Thyseed's U.S. expansion, building a team to introduce the brand's maternal and infant care products to North American families.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• How to build meaningful customer connections in a data-driven world

• Why understanding cultural differences matters when entering new markets

• How to balance strategic insights with genuine human understanding

• What it takes to grow a brand while staying connected to customer needs

  
  

Data can inform your strategy, but understanding people helps bring it to life. Join us for a conversation about creating stronger customer connections while building brands for long-term growth.