Hello, it's Tuesday 2 June 2026.

Phew, May is over. Last month really tested me (and a significant number of fellow growers). Our flowers were subject to such weather extremes that they (and I) didn't know if they were coming or going. Whilst plants are generally resilient, the flowers aren't and many either weren't ready for events or finished before they could be used. I hope that you and your plants survived the heat?

In today's episode I'm excited to share part 2 of the conversation with my wedding & event florist, Jo Caldwell. We talk about what to do when a florist suddenly stops buying from you, ideal bunch sizes, how growers can condition their flowers to keep a florist happy, frustrations with imports, the importance of having good photographs of your flowers (and what to do if you're a new grower and don't have any), plus do growers need to understand mechanics? Finally, Jo ends with some words of encouragement, which I hope you find uplifting.

I'd love to know what you think of the two interview episodes and if you found them helpful? I'd really like to interview more people so please do drop me a message if this is something you'd like to hear more of - details of how to do this are given below. Please come back and join me for the next episode - you're always very welcome!

https://joannecaldwell.co.uk/

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Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.

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