Brett speaks with Sylvia Hristakeva and Jura Liaukonyte (Lukoneetè), professors at the SC Johnson School of Business at Cornell and Leo Feler, Chief Economist at Numerator, about their paper, “The No Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Food Demand,” forthcoming in JMR.

Questions about using AI responsibly in your research or checking ‘Yes’ to AI use in the submission process? This special episode has JMR Editor in Chief, Rebecca Hamilton, and co-editors Kapil Tuli and Raghu Iyengar joining co-hosts Brett Gordon and Karen Winterich to discuss the role of AI in authorship and the editorial process.

A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape the products we choose to rent versus own. In this episode, Yuechen Wu joins JMR Co-Editor Karen Winterich to reveal the story behind "Who Will I Be Without You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals." From that initial nugget of curiosity to navigating the challenges of the review process, Yuechen and co-authors Jared Watson and Ali Faraji-Rad share how persistence—and friendship—can transform a curious observation into groundbreaking consumer research.