“Don’t let perfect measurement get in the way of good marketing”

How do Ridge, HexClad and Jones Road each structure Black Friday, Cyber offers differently?

Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) share how holiday marketing campaigns pull their ecommerce brands in completely different directions.

Shark Ninja becomes the opening case study, spending big on creator activations without measuring returns. The hosts counter with their own tactics, mixing steep weekend deal drops with full brand rebuilds between sales. The riskiest move this season turns out to be a discount that costs a brand its most loyal customers. Cody dives into Winks, a fresh sleep brand he and four other 9-figure executives are building from the ground up, and introduces Operators Build, the show capturing the entire journey from scratch.

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Motion

https://9ops.co/motion-runneth

Haus

https://www.haus.io/operators

NeonPixel

https://9ops.co/neonpixel

Richpanel

https://9ops.co/richpanel-mops

Proppel

https://www.weareproppel.com/operators

Aftersell

https://9ops.co/aftersell-mops

Operators Portal

https://portal.9operators.com/dashboard

Operators Newsletter

https://9operators.com/

Operators Build

https://9ops.co/ops-build-ytplaylist

Winks

https://getwinks.com/