She co-created the world's first AI gin. She can also spot AI copy in about four seconds.

Kerry Harrison spent 18 years as an advertising creative before jumping into AI in 2018, when most people thought she was mad. She now chairs the AI Council at the DMA (Data & Marketing Association) and has trained thousands of marketers to use it well.

Kerry joined us on the podcast to talk about what she's learned from years spent teaching machines to be creative – and how to keep the human bit intact. Her line is "adopt AI without sacrificing your voice, values or brand trust." We asked her where that line actually sits.
The gin came up too, obviously.

#HappyHour #AI #Copywriting #Podcast

Welcome to the Happy Half Hour Podcast!

In this episode, we're joined by Happy Hour's very own Head of Creative, Matt Cooper.

From leading big ideas to championing the creative team every step of the way, Matt’s brought the energy, the vision, and a whole lot of creative firepower since joining the team 18 months ago.

We were keen to get Matt on the podcast to discuss his experience shooting overseas with WaterAid, filming with big-time stars for Arsenal, and his opinion on ‘The Extraordinary Cost of Dull’ advertising.

'The Extraordinary Cost of Dull': https://system1group.com/the-extraordinary-cost-of-dull

Happy Half Hour Podcast

Featuring industry experts, we welcome a whole host of our Happy Hour friends, uncovering the part they play in making TV commercials, video content and feature films with us.

From behind-the-scenes anecdotes, to advice about how to look good on screen, we’ll give you the inside scoop.

We’ve been specialists in creating impactful TV commercials, video and audio for over 21 years, all under our one big happy roof in Bristol.

Thinking about creating a podcast, TV campaign or video content for your brand? ⁠ - we’d love to hear from you!

Welcome to the Happy Half Hour Podcast!

In this episode, we're joined by Wardrobe & Costume Stylist Vix Ellis.

Vix is an incredibly successful freelance stylist who has worked with us on commercials for the likes of Lyle & Scott, NFU Mutual and Toolstation.

We were delighted to get Vix in the office to hear her insights on working in the industry and the challenges she faces in her role.

Happy Half Hour Podcast

Featuring industry experts, we welcome a whole host of our Happy Hour friends, uncovering the part they play in making TV commercials, video content and feature films with us.

From behind-the-scenes anecdotes, to advice about how to look good on screen, we’ll give you the inside scoop.

We’ve been specialists in creating impactful TV commercials, video and audio for over 21 years, all under our one big happy roof in Bristol.

Thinking about creating a podcast, TV campaign or video content for your brand? ⁠⁠⁠Drop us a line⁠⁠⁠ - we’d love to hear from you!