Are you secretly frustrated by “trust issues” in the contractor world, wondering if it’s possible to build a business where clients genuinely love, trust, and recommend you? What if the answer isn’t slick sales tactics, but radical honesty and a relentless commitment to service?

In this high-voltage episode, Continental Roof Company President Carlos Sanchez joins host J. Michael Fisher Jr. for a raw, revealing conversation about reputation, legacy, and the counterintuitive moves that turn customers into raving fans, even in an industry where skepticism runs deep. From life lessons as a child of immigrants to giving away roofs and refusing to compromise on quality, Carlos shares actionable gems on trust, hiring, and why giving is his business’s real superpower.

Stop bleeding trust and missing out on referrals. Tune in now to unlock exclusive, proven mindset shifts you won’t hear from typical “business gurus.” Listen before you lose another deal to the lowest bid.

[00:00] "People will buy from you if they like you"—Carlos reveals the trust-building code contractors ignore

[00:05:41] Why learning insurance from the inside changed everything—profit, respect, and partnership secrets

[00:07:43] Hated his job, nearly quit until THIS moment changed his purpose forever

[00:10:14] The most expensive mistakes Carlos made (and what he'd tell every new service founder to avoid)

[00:15:21] Exposing the wild price gaps: Why you might pay double with no extra value and how smart buyers fight back

[00:17:33] The one standard he refuses to compromise plus, the dangerous shortcuts that doom other roofers

[00:20:33] Exactly how he turns every customer into a "story worth sharing" and keeps referral engines running hot

[00:32:30] Revolutionary "Project Parasol": How giving away roofs turned into a brand (and why you're missing out if you're not giving more)

1. Business Network International (BNI)
2. Butler County Board of Developmental Disabilities
3. Better Business Bureau (Cincinnati)
4. Torch Award for Ethics

Carlos Sanchez is the President of Continental Roof Company, the Cincinnati-based roofing leader known for operational excellence and a relentless focus on trust, referrals, and real community impact. Since 2009, Carlos has transformed his business from skeptical upstart to a multi-award-winning, integrity-driven powerhouse by doing things few competitors dare, giving away roofs, refusing to cut corners, and building a culture where giving isn’t a marketing ploy, it’s the mission.

🔗 LinkedIn | Website

1. Follow my blog here:

Ever wondered why some entertainment businesses create obsession while others fizzle out? Are you craving a smart way to reinvent guest spaces, thrill your customers, and actually monetize “dead” square footage?

In this exclusive episode, J. Michael Fisher Jr. welcomes TJ Schier, CEO and founder of Smash Swing Immersive Golf, for a revealing, relationship-first conversation on shaping unforgettable guest experiences. From Chuck E. Cheese to multi-million dollar drive-thru chains, TJ shows why old playbooks don’t cut it and how he’s rewriting the rules for indoor golf, socializing, and competitive fun. They dig deep into building emotional loyalty, surviving the copycat trap, and the bold moves driving Smash Swing’s national launch.

Don’t wait! Each minute of this episode peels back what most founders miss, and why your next big win may depend on these electrifying lessons. Miss it, and you risk letting your greatest assets (and brand momentum) slip away. Listen now for candid, proven insights you won’t find anywhere else.

[00:01] – Why a Jersey kid chose West Point, and what it revealed about real purpose

[00:22] – The “Aha!” moment: Can military leadership really transfer into biotech?

[00:53] – How ONL Therapeutics protects vision—what most execs miss about relentless innovation

[01:48] – The moment family, community, and business shaped a calling to serve

[03:33] – Crushing self-doubt: Inside the pressure cooker of leading teams when everything’s at stake

[08:32] – What top business athletes, Green Berets, and private equity stars share—The secret ingredient

[13:35] – The 3 proven leadership lessons that build unstoppable companies (and why most miss #3)

[23:48] – Real talk: Managing fatigue, optimism, and the brutal truth when the gut punches keep coming

1. Chuck E. Cheese
2. Pals Sudden Service
3. Savannah Bananas
4. Which Wich Sandwiches
5. Big Shots Golf
6. Topgolf
7. Chasing Aces (Shreveport)
8. 3’s (Greenville, SC)
9. Auto Tee System
10. Callaway

Are you an executive or business owner secretly wrestling with doubt, fatigue, or fear that your leadership might not be enough in the next storm? What if you could tap into the hard-won secrets of a leader forged in war and tested in biotech’s wildest innovation cycles?

This episode is a high-voltage sit-down between J. Michael Fisher Jr. and David Esposito, CEO of ONL Therapeutics and decorated former Army officer. Together, they crack open the reality of modern leadership, reveal the invisible thread between military service and world-class execution, and share unfiltered routines for resilience and team alignment in chaos.

Listen now if you want to escape the pain of unanchored teams, avoid costly self-doubt, and grab exclusive tools that only proven leaders are teaching. Stakes are high, innovation waits for no one, and these lessons aren’t in any playbook… yet.

[00:01] – Why a Jersey kid chose West Point, and what it revealed about real purpose

[00:22] – The “Aha!” moment: Can military leadership really transfer into biotech?

[00:53] – How ONL Therapeutics protects vision—what most execs miss about relentless innovation

[01:48] – The moment family, community, and business shaped a calling to serve

[03:33] – Crushing self-doubt: Inside the pressure cooker of leading teams when everything’s at stake

[08:32] – What top business athletes, Green Berets, and private equity stars share—The secret ingredient

[13:35] – The 3 proven leadership lessons that build unstoppable companies (and why most miss #3)

[23:48] – Real talk: Managing fatigue, optimism, and the brutal truth when the gut punches keep coming

1. University of Michigan (Dr. David Zaks)
2. West Point
3. 101st Airborne Division (U.S. Army)
4. Bronze Star Medal
5. NIH – National Institutes of Health

David Esposito is the CEO of ONL Therapeutics, a cutting-edge biotech company pioneering life-changing treatments to prevent retinal cell death and preserve vision. A former Army platoon leader awarded the Bronze Star, David is known for his unmatched resilience and ability to transpose battlefield clarity into executive mastery. With more than 30 years in life sciences, he’s led teams through both soaring exits and humbling failures, always championing purpose and people above the transaction.

🔗 LinkedIn | Website

1. Follow my blog here: