Marketing your business can feel exhausting — especially when you’re putting yourself out there, posting consistently, giving things away, collaborating, and wondering… but what am I actually getting out of this?

In this episode, I’m talking about the mindset shift that changed the way I look at marketing altogether: not everything you do for your business is going to immediately pay you back — and that doesn’t mean it isn’t working.

I’m sharing some of the old-school marketing strategies that helped me build my clientele as a hairstylist, why I believe so strongly in getting out from behind your phone and actually talking about your business, and why generosity, referrals, collaborations, community involvement, and simply showing up over and over again can make such a huge difference.

We’re also talking about the frustration of posting something and getting zero clients from it, spending money on an ad that doesn’t immediately convert, or feeling like you’ve talked about your business so much that everyone has to be sick of hearing about it.

Spoiler: they probably haven’t even seen half of it.

In this episode, we get into:

• why marketing is a long game
• getting comfortable talking about your business
• the free haircut strategy that helped me build my books
• why giving something away isn’t always “losing money”
• donating to fundraisers and getting involved in your community
• collaborations and cross-promotion without the scarcity mindset
• asking your clients for referrals
• why imperfect posting is better than not posting at all
• creating multiple touch points before someone finally books or buys
• staying consistent even when it feels like no one is paying attention

Your job isn’t to make one post and immediately get a client. Your job is to keep planting seeds, building trust, letting people know what you do, and staying around long enough to see those seeds grow.

And if talking about your business is starting to feel a little annoying to you… you’re probably finally talking about it enough.

If this episode hits home for you, send it to another small business owner who needs the reminder. AND come find me on Instagram at @createdbyCarmenH — I’d love to hear what you’re trying in your own business and what’s actually working for you.

And remember: you are never too much — they can go find less. 🫶🏻

Support the show

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If you enjoyed this episode, make sure to follow, subscribe, and share it with someone who needs to hear it.

Follow along with your host Carmen Herges:

Instagram: @createdbyCarmenH

https://www.instagram.com/createdbycarmenh/

Book your hair appointment with Carmen + friends:

HOUSE OF HAIR | Mahomet IL.

https://www.houseofhairbeautylounge.com/

Book your next self-care appointment with Michelle & her team:

BENJAMIN & CO ESTHETIQUE | Mahomet + Champaign IL.

https://benjamincoesthetique.com/

Want to join us for a Girls Night Out?

Follow @Illuminate.studios.fisher for upcoming events, pop-ups,

workshops, and all the fun happening at the studio!

https://www.instagram.com/illuminate.studios.fisher

Thank you for being here, for listening, and for embracing the fact that sometimes... we're just too much

and thats perfectly fine!

In this episode, I sit down with Alisa to talk about what it looks like to build a successful creative business while also building a marriage, raising a family, and creating a life you genuinely love.

We talk about her journey from photographing weddings at just 18 years old to creating a luxury brand alongside her husband, navigating motherhood and a blended family, and continuing to evolve as a creative and business owner; even after major health scares.

This conversation is such a good reminder that success doesn’t have to look like choosing just one thing — you really can build a business AND a life that feels like you.

(While continuing to evolve in every season)

To connect with Alisa,

Reach out via Instagram:

https://www.instagram.com/alisanicholle?utm_source=ig_web_button_share_sheet&stkn=ZDNlZDc0MzIxNw==

See her + her husband's photography business here:

https://www.harts.co/

Support the show

-

If you enjoyed this episode, make sure to follow, subscribe, and share it with someone who needs to hear it.

Follow along with your host Carmen Herges:

Instagram: @createdbyCarmenH

https://www.instagram.com/createdbycarmenh/

Book your hair appointment with Carmen + friends:

HOUSE OF HAIR | Mahomet IL.

https://www.houseofhairbeautylounge.com/

Book your next self-care appointment with Michelle & her team:

BENJAMIN & CO ESTHETIQUE | Mahomet + Champaign IL.

https://benjamincoesthetique.com/

Want to join us for a Girls Night Out?

Follow @Illuminate.studios.fisher for upcoming events, pop-ups,

workshops, and all the fun happening at the studio!

https://www.instagram.com/illuminate.studios.fisher

Thank you for being here, for listening, and for embracing the fact that sometimes... we're just too much

and thats perfectly fine!

In this episode of Go Find Less, I’m sharing the story of being diagnosed with ADHD as an adult — and how that diagnosis made so many pieces of my life finally click into place.

I talk about what I was like as a kid: constantly talking, getting in trouble at school, feeling like I was always “too much,” and growing up believing that parts of my personality were things I needed to tone down or fix. I share how that followed me into beauty school, my career behind the chair, motherhood, business ownership, and even the way I’ve learned to cope with everyday life.

I also get into the moment a friend casually told me, “It’s because we both have ADHD,” and how that one conversation sent me down the path of finally getting evaluated after years of therapy, anxiety, stress, overwhelm, insomnia, and feeling like my brain never shut off.

I talk honestly about what the diagnosis has meant for me, why I’m not currently choosing medication, the coping systems I use now — including my “open tabs” notes list — and how much relief I’ve felt simply understanding that my brain works differently.

This episode also gets into motherhood in a really vulnerable way. I talk about emotional regulation, seeing parts of myself reflected in my daughters, wanting to advocate for them if they ever struggle in the same ways I did, and learning how to apologize, regulate, and grow alongside my kids instead of expecting myself to be perfect.

More than anything, this diagnosis has helped me stop trying to shrink myself to fit into rooms that were never made for me. I’m learning to work with my brain instead of constantly fighting against it — and to give myself a little more grace in the process.

If you’ve ever felt scattered, overwhelmed, overly emotional, too loud, too talkative, like your brain has 10 tabs open at once, or simply like you’ve spent your life wondering why certain things seem harder for you than they do for everyone else, this episode is for you.

Because maybe you were never “too much.”

Maybe you just needed to understand yourself better.

And if you are too much for someone? They can go find less. 🤍

Support the show

-

If you enjoyed this episode, make sure to follow, subscribe, and share it with someone who needs to hear it.

Follow along with your host Carmen Herges:

Instagram: @createdbyCarmenH

https://www.instagram.com/createdbycarmenh/

Book your hair appointment with Carmen + friends:

HOUSE OF HAIR | Mahomet IL.

https://www.houseofhairbeautylounge.com/

Book your next self-care appointment with Michelle & her team:

BENJAMIN & CO ESTHETIQUE | Mahomet + Champaign IL.

https://benjamincoesthetique.com/

Want to join us for a Girls Night Out?

Follow @Illuminate.studios.fisher for upcoming events, pop-ups,

workshops, and all the fun happening at the studio!

https://www.instagram.com/illuminate.studios.fisher

Thank you for being here, for listening, and for embracing the fact that sometimes... we're just too much

and thats perfectly fine!