EP20: Kano Analysis: Prioritising Features by Customer Satisfaction (and Building Minimum Lovable Products)
Items couldn't be added
The title couldn't be added to your basket.
Couldn't add title to Wish List
‘Remove from Wish List’ failed
Adding to library failed
‘Follow podcast’ failed
‘Unfollow podcast’ failed
EP20: Kano Analysis: Prioritising Features by Customer Satisfaction (and Building Minimum Lovable Products)
-
Narrated by:
-
By:
Geoff and Paul welcome listeners back to the Agile Skills Library and introduce Kano analysis, a customer satisfaction model from the 1980s by Noriaki Kano, used to support data-driven prioritisation via surveys comparing how customers feel when a feature exists versus when it doesn’t. They explain the five feature categories—threshold/must-have, linear/one-dimensional, delighted/excited, indifferent, and reverse—and use hotel-room examples (toilets and beds as threshold; bed size, Wi‑Fi speed, and room attributes as linear; anniversary card and chocolates as delighters; padded hangers and heavy bed throws as indifferent; too many pillows/furniture and unwanted items like rats as reverse). They connect Kano to release planning, arguing teams often over-focus on threshold features and should instead balance trade-offs to create a “minimum lovable product,” including knowing when not to build or when to remove backlog items.
00:00 Welcome Back Banter
01:40 Why Kano Matters
04:52 How Kano Surveys Work
06:13 Must Have Basics
07:12 Hotel Threshold Examples
08:58 Linear Performance Needs
11:20 Delighters and Exciters
15:08 Indifferent and Reverse Features
17:45 Using Kano for MVP vs MLP
21:05 Wrap Up and Next Steps