Most experienced executives don’t fail at fractional work because they lack skill.

They fail because they never stop thinking like employees.

In this episode of The Fractional Practice Podcast, Jag Jassel is joined by Rob Nicholls, a UK-based Fractional CFO, Non-Executive Director, and Board Advisor with over 30 years of experience across the US and UK.

Together, they unpack the real identity shift required to build a sustainable fractional practice, not a fragile portfolio dependent on luck, underpricing, or third-party intermediaries.

This conversation covers:

• Why employee thinking quietly undermines fractional practices
• The difference between being hired and being trusted
• How many clients a fractional executive can realistically sustain
• Why owning the client relationship is non-negotiable
• The hidden cost of fractional brokerages
• How experienced leaders should think about pricing, value, and leverage

This episode is essential listening for executives exploring fractional work, portfolio careers, or independent advisory roles who want long-term control, credibility, and stability.

Next steps for serious fractional leaders:

Download the Fractional Practice Whitepaper
→ https://fractionalpractice.com
Take the Online Fractional Practice Readiness Assessment
→ https://fractionalpractice.com/assess...
View the Fractional Practice Overview
→ https://fractionalpractice.com/overview