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Do Change Marketing Now

Do Change Marketing Now

Von: Matthias Riedl
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 Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle. Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now. Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand. What to Expect: Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset. Brandformance-First: Deep dives into combining brand and performance for sustainable growth. Expert Interviews: Occasional conversations with industry leaders and proven marketers. Real Talk: No fluff. Just sharp thinking, practical frameworks, and bold ideas. Subscribe now and join the change-makers redefining what good marketing looks like. www.dcmn.com www.linkedin.com/in/matthiasriedl/DCMN Management & Leadership Marketing & Vertrieb Ökonomie
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  • #4 Benelux Unlocked

    #4 Benelux Unlocked
    Oct 29 2025
    Cracking the Code of a Small but Mighty Market. Why Belgium and the Netherlands punch above their weight and what global brands can learn. These two compact countries have become powerhouses for digital and D2C brands. In this episode, Matthias Riedl and Jos Lakeman uncover why Benelux is the ultimate testing ground for global players like HelloFresh and Zalando, and what marketers need to know before expanding there. From cultural nuances to media landscapes and CTV opportunities, discover what makes Benelux one of Europe’s smartest markets to grow in. In this episode of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, sits down with Jos Lakeman, Country Manager Benelux, to explore what makes the Netherlands and Belgium such powerful markets for digital and D2C brands. They discuss why these small but mighty countries have become key testing grounds for global players like HelloFresh and Zalando, and what every marketer should know before expanding there. Together, they unpack the cultural nuances, media landscapes, and CTV opportunities that make Benelux unique, plus the biggest mistakes brands should avoid when entering the region. You’ll learn: Why Belgium and the Netherlands are ideal test markets How localisation goes beyond translation (and why “septante” matters) What drives media efficiency and trust in Benelux How CTV and addressable TV are evolving And why now is the perfect time to launch there A must-listen for marketing leaders, brand builders, and anyone curious about how to grow smart in Europe’s most underestimated region.
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    22 Min.
  • #3 Escape the CAC Trap

    #3 Escape the CAC Trap
    Sep 3 2025
    Customer acquisition costs are spiralling. Meta ROAS is falling. And creative fatigue means your audience has seen your best ad far too many times. In episode #3 of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, breaks down why relying only on Meta and Google no longer works – and how Total Video Brandformance helps ambitious brands escape the CAC trap. He explains why performance marketing has hit a wall, what the “Big Screen Trust Effect” means for conversions, and how to scale smarter by unifying YouTube, TikTok, CTV and TV into one funnel. Matthias also shares a real-world case study of a travel app that reached 58 million people and cut cost per install by 58%. From the hidden costs of staying in the Meta–Google loop to the practical steps of testing Total Video Brandformance with €50,000, this episode is a clear-eyed look at how video can become your most effective growth engine. If you’re serious about lowering CAC and building long-term impact, this one is for you.
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    10 Min.
  • #2 Insight over Instinct

    #2 Insight over Instinct
    May 14 2025
    Moving fast is tempting. But skipping the research step often leads to expensive mistakes. In episode #2 of Do Change Marketing Now, Matthias Riedl speaks with Kornelia Wroblewska, Head of Insights at DCMN, about why real audience understanding is the key to building campaigns that actually perform. They discuss the most common pitfalls brands face when they rely on gut feeling, what audience design really means, and how research can sharpen both creative and media strategy. Kornelia also shares how market insights help make Connected TV campaigns more effective and what KPIs marketers should focus on beyond brand awareness. From campaigns that accidentally boosted the competition to bold decisions backed by data, this episode reveals how research can be your most powerful tool. It is a sharp and honest look at how insights drive impact and why taking the time to ask the right questions pays off. If you care about relevance, results and getting your message right, Insight over Instinct is for you.
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    28 Min.
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