Data Break by fifty-five - Global Titelbild

Data Break by fifty-five - Global

Data Break by fifty-five - Global

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 On Data Break by fifty-five, we unravel the complexities of the global marketing industry with insights from leading experts in marketing, business, and technology.fifty-five Marketing & Vertrieb Ökonomie
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  • Gen AI at Scale: What’s Stopping Brands from Going All In?

    Gen AI at Scale: What’s Stopping Brands from Going All In?
    Apr 7 2025

    Many marketers have embraced Gen AI but a lot of brands are still stuck in pilot mode. What’s holding organizations back from full-scale adoption? In this episode, we sit down with The Brandtech Group’s creative and marketing operations power-house, Oliver Agency, to discuss how Gen AI is optimizing the full marketing funnel and what it takes for brands to finally go all in.
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    32 Min.
  • The Key to Decision-Making: What Powers Marketing Intelligence?

    The Key to Decision-Making: What Powers Marketing Intelligence?
    Mar 6 2025

    Unlock the secrets to smarter marketing decisions. In this episode, we sit down with Funnel to dive into the world of marketing intelligence, exploring how attribution, marketing mix modeling (MMM), and incrementality testing work together to transform your decision-making process.
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    40 Min.
  • 2024 MarTech Trends: How is GenAI Shaping the Future?

    2024 MarTech Trends: How is GenAI Shaping the Future?
    Apr 22 2024

    We’re looking at the evolving landscape of the year's predicted MarTech trends, specifically focusing on the transformative force of GenAI and its impact on Marketing Technology.

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    30 Min.
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