This week on CFO 4.0 returning guest Ilana Esterrich joins Hannah Munro to challenge traditional thinking around ROI and introduce a more meaningful measure of success: return on change. Together, they explore why adoption, attention and organisational behaviour play a crucial role in whether transformation delivers lasting value.

In this episode, you'll learn:

• Why traditional ROI calculations often fail to tell the full story.
• What "return on change" means and why leaders should measure it alongside ROI.
• How attention audits can uncover low-value work and hidden inefficiencies.
• The importance of deciding what work will stop before introducing new technology.
• How to support teams through adoption challenges and post-launch productivity dips

In this CFO 4.0 Revisited episode, Hannah Munro talks with Jeremy Foster, now CFO at Kasasa and formerly CFO of Talroo, to explore why some of the most effective finance leaders don't fit the traditional CFO mould.

Jeremy shares his unconventional journey to the CFO seat and explains how stepping beyond conventional finance thinking can help organisations move faster, make better decisions, and support sustainable growth.

Also covered on the podcast



• Jeremy's unconventional path to becoming a CFO
• Why modern CFOs need to think beyond traditional finance
• Building agile, high-performing finance teams
• Approaches to scaling finance in high-growth businesses
• Making smarter marketing investment decisions
• The tools and practices behind an agile finance function

In this episode of CFO 4.0 Revisited, Hannah Munro is joined by Andrew MacAskill, Founder of Executive Career Jump and a finance professional dedicated to helping senior leaders accelerate their careers. Together, they explore what organisations are really looking for in CFOs, how finance professionals can position themselves for new opportunities, and the practical steps finance leaders can take to future-proof their careers.

• What organisations look for when hiring CFOs and finance leaders
• How to identify the right company and role for your skills, ambitions, and values
• Ways to stand out and get noticed during a job search
• Alternative career paths beyond traditional CFO and Finance Director roles
• Practical advice for future-proofing your finance career in a changing business environment

Links mentioned in episode

• Follow Andrew on LinkedIn
• Learn more about Executive Career Jump
• Explore other CFO 4.0 Podcast episodes here.
• Subscribe to our Podcast!