In this episode of Built Not Born in Business, Chris and Helen reflect on one of their most powerful interviews yet with Stuart Trevor, founder of AllSaints, along with lessons from other successful founders they’ve spoken to on the podcast.

This is not just about one story. It is about the patterns that keep showing up across every successful entrepreneur they have interviewed.

From the reality of taking investment, to the pressure of growth, to the importance of staying true to yourself, this episode breaks down what actually matters when building a business.

They discuss the risks that come with outside investment, why funding is not always the answer and how many founders end up losing control of the very thing they built. They also share their own experiences building a business, including the highs, the quiet periods and the moments of doubt that no one talks about.

A key theme throughout the conversation is persistence. The idea that success is not one big moment, but the result of doing the right things over and over again, even when it feels like nothing is working.

This episode is for anyone building a business, feeling stuck, or questioning whether they are on the right path.

Watch now to hear the lessons that keep coming up from real founders who have been through it.

Subscribe for more honest conversations with business owners and entrepreneurs.

In this episode of Built Not Born In Business, we sit down with Stuart Trevor, the founder of global fashion brand AllSaints to talk about what it really takes to build an iconic brand and why the fashion industry needs to change.

Stuart is responsible for creating one of the most recognisable fashion brands in the world. But after decades inside the industry, he’s now speaking openly about the uncomfortable truth behind how fashion operates.

From overproduction and waste to the broken economics of fast fashion, Stuart explains why the traditional clothing model simply isn’t sustainable and what needs to happen next.

We discuss:

• The real story behind founding AllSaints and building it into a global brand
• What Stuart learned working at Reiss for a decade
• Why the fashion industry produces far more clothing than people will ever buy
• The hidden waste problem behind modern fashion
• Why sustainability must now sit at the centre of every fashion business
• How Stuart Trevor Collection is trying to reshape the industry

This is an honest conversation about creativity, entrepreneurship and the responsibility that comes with building global brands.

If you’re an entrepreneur, founder or creative building something of your own, this episode offers a rare insight into the mindset of someone who has built one of the most recognisable fashion brands in the world.

Built Not Born In Business is a podcast that explores the real journeys behind successful businesses with honest conversations about what it takes to build something meaningful.

Because success isn’t born.
It’s built.

Running a business is often romanticised online, but the reality is very different.

In this episode of the Built Not Born in Business podcast, Chris and Helen reflect on the biggest lessons they have learned from interviewing successful founders, including entrepreneurs behind major brands, technology companies and high growth businesses.

They discuss the real challenges business owners face behind the scenes, why solving genuine problems is the foundation of successful companies, and how hiring people who are better than you can completely transform a business.

The conversation also explores the “two way door” decision framework used by companies like Amazon, the power of learning from people further ahead in their journey, and why podcasting may become one of the most powerful marketing tools for businesses in the coming years.

If you run a business, want to start one, or are interested in how successful founders actually think, this episode shares honest insights that most people only learn the hard way.

In this episode:

• Why many businesses start backwards and how to fix it
• The real emotional reality of running a company
• Why successful founders hire people smarter than them
• What “standing on the shoulders of giants” really means
• The decision making framework that prevents costly mistakes
• Why podcasting could be a huge opportunity for businesses

Watch the full conversation and learn what building a real business actually looks like behind the scenes.