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🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

Get ready for a masterclass in premium house cleaning, team culture, and sustainable growth. On this episode of the Built Local Podcast, Clay Lawrence sits down with Jay Archer from Maid Brigade Jacksonville, a house cleaning company that aims to be the “Ritz Carlton of house cleaning.” Jay shares how Maid Brigade rebuilt its reputation after taking over a struggling operation, why taking care of employees first creates raving customers, and how innovation in cleaning helped them stay ahead before and during Covid.

Jay also breaks down the real-world shift from flyers and door hangers to Google and online reputation, plus how Review Harvest helped Maid Brigade go from about 110 Google reviews to 185 in just a few weeks.

If you run a home service business, cleaning business, or any local company trying to get more customers from Google, this episode is packed with practical takeaways.

https://www.maidbrigade.com/fl/jacksonville/
https://www.facebook.com/maidbrigade

About This Episode

Jay Archer and the team at Maid Brigade Jacksonville focus on high-end customer service, long-term staff retention, and an innovative “pure cleaning” process using electrolyzed water for degreasing and disinfecting. Jay explains how strong customer relationships, consistent teams, and a people-first culture create a cleaning experience that keeps clients for years and drives word-of-mouth growth.

This conversation also highlights why Google reviews matter, how customers search today, and how automation can help busy owners stay consistent without adding another task to the daily grind.

What This Episode Covers

•Why Maid Brigade positions itself as the “Ritz Carlton of house cleaning”
•How Jay rebuilt a business with a damaged reputation and declining sales
•The employee-first approach that creates long-term team retention
•“Pure cleaning” innovation with electrolyzed water and disinfecting systems
•The marketing shift from flyers to Google and online search
•How Review Harvest helped increase Google reviews fast
•Advice for first-year business owners: don’t quit, serve people well, stay consistent

⏱ Timestamps

00:00 – Introduction to Jay Archer and Maid Brigade Jacksonville
00:01 – “Ritz Carlton of house cleaning” positioning
00:03 – Employee-first culture and staff longevity
00:04 – Jay’s background in franchising
00:05 – Taking over a struggling Maid Brigade location
00:07 – First-year challenges and rebuilding trust
00:10 – Repairing reputation through customer relationships
00:12 – Marketing evolution: flyers to Google search
00:14 – “Pure cleaning” innovation and green disinfecting
00:16 – Being prepared before and during Covid
00:18 – Staff going above and beyond for clients
00:20 – Leadership team and internal operations
00:23 – Discovering Review Harvest
00:25 – Review automation and rapid review growth
00:26 – Advice for first-year business owners
27:59 – Final thoughts and closing

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this Built Local Podcast episode, Clay Lawrence interviews Bryan from Doo Doo Patrol in Anthem (Northern Phoenix) to break down how he launched on February 10 and grew to 179 recurring clients in under a year. Brian shares the exact systems he used to generate leads, follow up automatically, and build a brand that stands out in a local service business.

They cover what is working right now for pet waste removal businesses, including Facebook lead form ads, consistent posting in local Facebook groups, and how Brian uses GoHighLevel to run pipelines, automations, and even an AI chatbot that is closing customers while he is out scooping yards.

If you are building a home service business, starting a poop scooping route, or want a real world example of scaling with systems, this episode lays out the play by play.

https://doodoopatrol.com/
https://www.facebook.com/DooDooPatrol/?rdid=9dGgXsvp5cULvJ1k
https://www.instagram.com/doo_doo_patrol

What to Expect in This Episode

• Why Brian walked away from corporate after 27 years and bet on himself
• The launch plan he built while still working full time
• How he used Facebook ads plus daily Facebook group posting to grow quickly
• The follow-up process that turns leads into paying recurring customers
• How GoHighLevel pipelines, automations, and AI chatbots help close deals
• Upsells like deodorizing and sanitizing using Wysiwash
• Customer retention tactics, including communication, reliability, and “gate selfie” proof photos
• How Review Harvest helps automate Google reviews and support local rankings
• Brian’s plan to hit 400 customers by this time next year

Timestamp:
0:00 – Leaving a 27-year corporate career for poop scooping
0:26 – Meet Brian and Doo Doo Patrol in Phoenix
1:15 – Why he decided to bet on himself
2:08 – Preparing to launch while still working full time
2:49 – Official launch and transition period
3:38 – How the business grew fast early on
4:39 – Turning Facebook leads into customers
5:42 – Using GoHighLevel for follow up and automation
7:06 – Training AI to close leads automatically
8:15 – AI results while working in the field
8:56 – Monthly growth and client numbers
9:49 – Selling cars vs selling poop scooping services
10:49 – Common misconceptions about poop scooping
11:58 – Why pet waste removal is becoming normal
12:57 – Adding deodorizing and sanitizing upsells
14:10 – Creating ads and content consistently
16:00 – Branding trucks, uniforms, and logo
17:06 – Customer experience and retention strategies
18:36 – Reliability, communication, and consistency
20:03 – Growth goals for the next year
21:15 – Social media, SEO, and local search
22:16 – Review Harvest results and Google reviews
23:18 – Advice for new home service owners
24:33 – Final thoughts and encouragement

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this episode of the Built Local Podcast, Clay Lawrence sits down with Tim, the founder of Salute the Scoop, a fast-growing pet waste removal company based in Tomball, Texas. In just 10 months, Tim has grown his business to six figures, going from scooping yards part time to ranking at the top of Google in his service area.

Tim shares his raw journey from retail burnout and military service to building a profitable home service business with five kids at home and no financial safety net. He breaks down exactly how he got his first customers, what caused him to plateau, and the marketing strategies that helped him scale past 100 recurring clients.

This conversation dives deep into Facebook ads, yard signs, door hangers, Google reviews, and why community and humility played a massive role in Tim’s success. Clay also walks through how improving Google reviews and optimizing a business name helped Salute the Scoop jump into the top of the Map Pack.

Whether you run a poop scooping business, another home service company, or you’re stuck in a job you hate, this episode delivers practical lessons, real motivation, and honest insight into what it actually takes to build a local service business from scratch.

https://salutethescoop.com/
https://www.facebook.com/profile.php?id=61567841231032

🔥 What This Episode Covers

•How Tim grew Salute the Scoop to six figures in under a year
•Leaving a commission retail job with no savings
•Starting part time and going all-in with only 10–15 customers
•The mistakes that caused an early growth plateau
•Breaking through with Facebook ads, yard signs, and door hangers
•Why real photos outperform AI ads for local services
•Learning marketing from other industries like pressure washing
•How Google reviews compound growth and inbound calls
•Ranking #2–#3 in Google Maps within months
•Using Review Harvest to automate reviews and responses
•Building a business with a mission to help veterans
•Advice for anyone stuck in a job or business plateau

⏱ Timestamps

00:00 Meet Tim from Salute the Scoop
01:10 Why he started a poop scooping business
02:45 Starting part-time while working retail
04:00 Quitting his job with only 10–15 customers
05:25 Early marketing mistakes and hitting a plateau
06:45 Discovering Jobber, Review Harvest, and community
08:35 What finally broke the growth plateau
10:20 Facebook ads lessons that actually worked
12:10 Borrowing marketing ideas from other industries
13:15 Growth goals and doubling the business
15:00 Long-term vision to hire and help veterans
17:10 Experience using Review Harvest for Google reviews
18:55 Ranking higher in Google Maps
21:15 Advice for business owners feeling stuck
22:40 Final thoughts and wrap-up