Building a consumer brand with Nisa Godrej
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Building a consumer brand with Nisa Godrej
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Nisa is the chairperson of Godrej Consumer Products Ltd., a business with diversified products across health, beauty, and home products. She's quietly built one of the most loved consumer brands across categories and successfully managed to make Godrej a brand that consumers across the globe know, love and trust. This episode is all about branding, sustainability, geographical expansion, and product development.
Quotables:
"Change is not coming, it's here, and it's important to embrace this change while also focusing on your core - your brand. Keep it relevant."
Link to book recommendation:
Different - Escaping The Competitive Herd by Youngme Moon: https://www.amazon.in/dp/B0036S4CNE/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Episode notes and transcriptions available on:
https://lightbox.vc/new-thinking/
