Booked Out with Bre okładka

Booked Out with Bre

Booked Out with Bre

Autor: Bre Cain | Virtual Assistant Wealth Coach
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O tym tytule

Welcome to Booked Out with Bre: the podcast for virtual assistants ready to level up and founders building with team who refuse to choose between audacious ambition and a life they actually love.

I'm your host, Bre Cain, mama of three, unapologetic entrepreneur, and founder of a business built from my kitchen table and 4-year-old's bedroom with big energy and zero apologies.

I'm the founder of ICON & Lightning, a remote team agency that hand matches elite virtual assistants to founder-led businesses ... because the right team isn't an operational decision, it's a leadership identity. I'm also the founder of the VA Leadership Academy, where I've trained nearly 500 virtual assistants in the technical skills, emotional intelligence, and leadership identity it takes to become a truly strategic partner; not just a task doer.

Six years ago, I thought I had to choose. Mom or career. Present or ambitious. I went back to my 9-to-5 after my first baby and lasted three months before I realized my entire definition of success had shifted. So I bet on myself and built a business that now approaches $2M in just three years, scaled in part-time hours, alongside my kids, from home.

Here's what I know for sure: you don't have to choose.

You can have the booming business. The clients you're obsessed with. The school pickups, the slow mornings, the spontaneous yes moments. You can build a team that amplifies your vision instead of adding to your mental load. You can scale without sacrificing the life you built the business to protect.

This podcast is for the virtual assistant who's ready to stop trading hours for dollars and start leading like the strategic asset she already is. It's for the founder who's done doing it all alone and is ready to build a team that actually runs. And it's for every ambitious mama who was told to shrink ... and decided not to.

Expect candid conversations, zero corporate fluff, and the kind of real talk that makes you feel seen and activated.

💸Are you a VA ready to get booked out and level up? → Book a Free VA Mentor Call

🚀Are you a founder ready to build your dream team? → Book a Free Dream Team Design Session


Connect with Bre:
📸 Instagram: @heyitsbrecain

Copyright 2023 All rights reserved. Ekonomia Rozwój osobisty Sukces osobisty Wychowanie Zarządzanie i przywództwo Związki
Odcinki
  • 137. Less Is More: Reflections from Bre on Scaling, White Space, and What's Next

    137. Less Is More: Reflections from Bre on Scaling, White Space, and What's Next
    Oct 29 2026
    Summary In this solo episode, Bre steps away from her usual guest interviews to share founder reflections. She covers why she loves the virtual assistant (VA) industry, what she learned this year by cutting back to focus on what works, how rebuilding her team created more time, and what she's planning for 2027. That includes a book, a new interview show and more white space in her calendar. Key takeaways and topics The VA industry as a path into business. VAs get steady monthly income and long term clients. They also get an inside look at how successful businesses run. From there, they can build an agency or scalable offers that don't depend on their time. Trust the pull. Bre never imagined hosting her own conference, appearing on TV or reaching thousands of women when she began. Early goals like 5k months turned into something much bigger. Less is more. She ended the Twivva marketplace idea before launch. She turned the VAVA app into a bonus for VA Leadership Academy students. She also dropped a low ticket funnel and decided not to host another conference. Each of these competed with her flagship offer. Rebuilding the team. She spent the summer reshaping her team and had a slower revenue stretch in July and August. After that, September and October were "explosive" months. Hiring lesson. She interviewed about ten senior sales leaders and realized she could build the data and dashboards herself. She then hired a great team to run those functions. Creating white space. By the end of the year she will finish her mastermind and private coaching, to leave room for whatever comes next. What's next for 2027. Finish her book, The New Way Women Work, which is about portfolio careers.Keep growing her local TV segment, which she has hosted since August.Launch a second podcast, a talk-show-style interview show. Family and balance. Frequent speaking trips this year were hard with three young children. She thanks her husband and plans to be more selective in 2027. Thought leadership. Her Instagram stays VA-focused, but she wants to share more of her broader perspective. Notable quotes "I train virtual assistants, but that's not really what I do. I help create freedom and autonomy for women.""Trust the pull... oftentimes there is an even bigger plan out there than you can even imagine.""Entrepreneurs, right? We're creating from the unseen.""What I have really learned this year in business is that less is more.""You just cut everything except the things you do really well, and then you do more of those things.""I'm just listening to the knowing." Get in Touch with Bre: Reach Out on Instagram Get Access to the Free VA Course Book a 6 Figure VA Strategy Session
    Rozwiń Zwiń
    28 min
  • 136. THE VA VAULT: From Side Hustle to Legacy-Making Business (Best of Series)

    136. THE VA VAULT: From Side Hustle to Legacy-Making Business (Best of Series)
    Oct 24 2026
    In this episode of Booked Out with Bre, I am opening up the vault to revisit a powerful conversation about what it really takes to move from a side-hustle mindset into a legacy-making business. This is a special “Best Of” episode for the woman who knows she is meant for more—but is still playing small with her vision, income, or identity. Building a business that changes your family’s trajectory starts long before the revenue shows up. In this episode, I’m breaking down how to claim the future you want, create an emotional signature for your dream life, step into your CEO identity, and lead with the transformation you create—not just the tasks you complete. Here is what I dive into during this vault favorite: Why building a legacy-making business requires a different mindset than building a side hustle.How your dream business and dream life begin as a vision before they become reality.The emotional signature exercise and how to use your five senses to connect with your future.Why you should sell the future and the transformation—not just the features of your offer.How to stop shrinking your goals and give yourself permission to dream bigger.Why the desire for more may be connected to your purpose and your family’s future.How to use “I am” statements to build a forward-facing business identity.Why fear and discomfort are normal signs that you are expanding beyond your current comfort zone.The shift from freelancer to founder, CEO, and business owner.How to position your VA services around outcomes instead of administrative tasks.The difference between leading activities and lagging activities in your business.Why your values, vision, and messaging attract clients who value what you value.How standing firmly in your worth changes the way others experience and value your business.Why you get to choose who you become, regardless of your current circumstances.How your business can create freedom, impact, and a generational ripple effect for your family. Your business is about so much more than hitting a revenue number. It can create time, choice, freedom, and a generational impact for your family. If you’re ready to stop shrinking your vision and start building from the identity of the woman who already knows it’s possible, this vault favorite is your permission slip to claim it. Your dream life isn’t waiting—you are it. Let’s head into the vault and claim the business and life you are meant to build! Episode Outline: Claiming your biggest vision and choosing what you want next (00:00) Welcome to Booked Out with Bre (00:18) Moving from side-hustle energy to a legacy-making business (01:03) Why your children are always watching what you model (02:22) Bre’s business journey and the power of making a bigger decision (03:16) The dream starts in your mind: Building the blueprint first (04:50) Creating an emotional signature for your future life and business (06:45) Why you should sell the future—not the features (07:32) Stopping the habit of playing small with your goals (08:35) Seeing what is possible through the example of other women (10:48) Choosing your thoughts and creating a forward-facing identity (12:19) Why growth can feel unsafe and uncomfortable (14:38) Stepping into the CEO and founder identity (15:25) Positioning your VA business around transformation and outcomes (18:12) Leading activities versus lagging activities in your business (19:16) Expanding your values, vision, messaging, and brand (20:28) Why value meets value in business (22:18) Choosing who you want to become and claiming your future now (24:27) What you are really building beyond the income number (25:36) Redefining motherhood through entrepreneurship and purpose (31:07) Final encouragement and how to connect with Bre (32:28) Ways to Work with Me: Follow Me on Instagram: https://www.instagram.com/heyitsbrecain/ Join the Mom X VA Free Facebook Community: https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy: https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session: https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
    Rozwiń Zwiń
    34 min
  • 135. Virtual House Management: How Hannah Morgan Is Helping Busy Parents Share the Mental Load

    135. Virtual House Management: How Hannah Morgan Is Helping Busy Parents Share the Mental Load
    Oct 14 2026
    In this episode of Booked Out with Bre, I am so excited to sit down with Hannah Morgan, a working mom of three and the founder of Heron House Management—the first virtual house management service. Hannah helps busy parents reduce stress, share the mental load more equitably, and outsource the tasks that keep their to-do lists running in the background. A project manager at heart, Hannah loves creating systems that make life run more smoothly. Hannah and I dive into the invisible work of running a home, why systems are everything, and how virtual house management can help families get back their time, energy, and peace. We also talk about motherhood, emotional intelligence, leadership, and what it really takes to support someone’s life as if it were your own. Here is what I dive into with Hannah: How Hannah’s experience becoming a parent during the pandemic inspired Heron House Management.What the mental load really is and why it can feel like a physical weight.How virtual house managers help busy parents manage tasks, research, planning, and decision-making.The gap between basic assistant services and traditional full-time house managers.How Hannah built her business by talking to 100 moms about what support they actually needed.Why systems, trust, and communication are the foundation of successful house management.How active listening can reveal the hidden problems clients are carrying.The different ways a house manager can help with laundry, birthdays, contractors, travel, and household projects.Why gathering all your stressors in one place can immediately create relief.What makes someone a great house manager, including empathy, emotional intelligence, and the ability to anticipate needs.Why teachers and virtual assistants can bring powerful skills into house management.How motherhood helped Hannah become a more decisive and effective founder.Why clear roles and repeatable systems create more resilience at home and in business.How Hannah is helping busy parents stop carrying everything alone. If you are a working parent who feels overwhelmed by the invisible work of running a household—or if you are a virtual assistant who wants to provide deeper, more strategic support—this conversation is going to give you a completely new perspective on what is possible. Episode Outline: Welcome to Booked Out with Bre and meet Hannah Morgan (01:51)Hannah’s background and the mission behind Heron House Management (02:41)Understanding the invisible labor and mental load of running a home (02:58)How becoming a parent during the pandemic inspired Hannah’s business (04:47)Finding the gap between basic assistants and full-time house managers (05:47)Building Heron House Management from conversations with 100 moms (06:16)How Heron House Management connects with VA talent (06:46)House management 101 for busy parents and virtual assistants (07:21)Using Asana, weekly meetings, and systems to support clients (07:59)How active listening reveals hidden household projects (08:46)Researching options and making thoughtful recommendations for clients (10:11)Why the mental load can feel like a “black cloud” (11:40)Downloading stressors and creating a full picture of what needs attention (12:32)How house managers help clients immediately feel less alone (13:41)What makes someone a great house manager (14:42)The importance of empathy, trust, and emotional intelligence (15:17)Anticipating birthdays, holidays, travel, and family needs before they become urgent (16:54)Hannah’s journey from community organizer to founder (18:09)How motherhood taught Hannah to prioritize, move quickly, and ship imperfect work (19:15)Why systems are everything at home and in business (20:13)How to connect with Hannah and Heron House Management (22:16)Closing conversation with Hannah Morgan (23:10)Closing remarks and next steps (23:50) Connect with Hannah: Website: Heron House Management Instagram: @heronhousemanagement Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
    Rozwiń Zwiń
    24 min
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