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  • Beverage Chronicles, October 3, 2026
    Oct 4 2026
    Beverage Chronicles Brown Ale Basics, Champlain Valley Wines, and Morning Coffee with Kyle Mozden Gary Monterosso makes the case for brown ale as a gentle entry point to darker beer and looks at when to drink coffee. Robin Shreeves talks with Kyle Mozden, director of winemaking at Rolling Hills Estate Winery, about cold-hardy grapes and building a new wine region in New York's Champlain Valley. A Brown Ale Gateway to Dark Beer Gary Monterosso opens the program with a case for brown ale, aimed at listeners who like the comfort of dark beer but are not ready for a porter or stout. He describes the flavors he has in mind: toasted bread, caramel, toffee, cocoa, and a gentle nuttiness, usually without the intense roast or coffee bitterness people expect from stout. The secret, he says, lies in the malt, which is toasted or kilned rather than heavily roasted, giving a deep amber-to-brown beer that often drinks smoothly with moderate alcohol. Monterosso points to English examples such as Newcastle Brown Ale and Samuel Smith's Nut Brown Ale, then to American versions like Bell's Best Brown Ale and Cigar City Maduro Brown Ale, which he says usually bring richer chocolate and a firmer finish. He suggests pairing brown ale with roasted chicken, barbecue, burgers, or sharp cheddar, and calls it the middle ground between amber ale and porter. Cold-Hardy Grapes in the Champlain Valley Robin Shreeves takes over from Gary Monterosso for a visit to Rolling Hills Estate Winery in New York's Champlain Valley, where she sits down with Kyle Mozden, the winery's director of winemaking. She asks what grapes he works with, and he lists Marquette, Frontenac, Petite Pearl, Frontenac gris, and La Crescent, plus Sabrevois, a variety Shreeves says she has seen in rosé but had never heard of before her visit. Mozden explains why the winery avoids the vinifera grapes familiar to Cabernet Sauvignon fans, saying they would not survive the region's winters, which can dip to twelve or thirteen degrees below zero and would likely kill vinifera vines in a single season. The crosses of American varieties, he says, were largely developed at the University of Minnesota, with one coming from Wisconsin, and they carry the cold hardiness needed for a northern climate. Mozden adds that the hardiness of these grapes is more indicative of the region in general. From Napa Cabernet to a New Region Shreeves asks what drew Kyle Mozden to leave Napa after more than twenty years, and Mozden, a self-described California kid, admits the region is very cold. He says the winery's vision is about growing the region rather than simply being a winery, and points to the Champlain Valley of New York, an appellation he calls very young, established in 2016. Mozden describes wanting to help build an identity for the area and to support its agricultural community, which he calls salt-of-the-earth people who work hard. After years of making big, fruity, high-alcohol Napa Cabernet Sauvignon, he says he felt he was making the same wine over and over, trying to make it bigger and bolder. Here, he says, the varietals carry no established style, so he is not copying anyone and gets to relearn how to grow grapes and make wine. Shreeves calls it the Wild East, and Mozden agrees. Building a Region and a Winery Visit Mozden says what excites him most is that the Champlain Valley has few wineries and no settled winemaking style, so the story has not yet been written. He compares the moment to Napa in the 1940s, when families were the pioneers defining a region, and says he gets to bring visitors along on the discovery. Asked what people find when they visit Rolling Hills, Mozden describes arriving in February to two feet of fresh snow, and the quiet of an undeveloped landscape which he says is shielded by the Adirondack Preserve, described as more than a million acres of forest. He was surprised to find a high-end winemaking facility with a bottling line, tanks, and barrels inside a building that looks like a small barn. Visitors who join the membership club can book a tour and tasting, and Mozden says he personally greets them and leads the tasting, a chance Robin Shreeves points out would cost a lot in Napa. Shreeves thanks Mozden and promotes her own Drink Local Substack newsletter. Morning Coffee and the Timing Question Gary Monterosso closes the program with coffee and asks when people drink it, from the morning commute to the first cup in bed. He cites a recent study of more than 40,000 adults that compared people who drank coffee mainly in the morning, those who drank it throughout the day, and non-coffee drinkers. Those who drank coffee between about 4:00 AM and noon were 31 percent less likely to die from cardiovascular disease and 16 percent less likely to die from any cause than non-drinkers. Monterosso stresses that coffee is not a miracle drink and that the researchers call for more studies. He explains possible reasons, including less interference with sleep ...
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    15 min
  • Beverage Chronicles, October 4, 2026
    Oct 5 2026
    Beverage Chronicles Savoring the Season: Beer Traditions, Fall Pairings, and Better Bottled Water Short summary This episode of Beverage Chronicles explores how seasonal beers reflect changing weather, ingredients, traditions, and food occasions—from refreshing spring and summer pours to richer autumn ales and winter stouts. Chef Christina Martin shares a savory fall cider pairing built around roasted squash, apples, grains, and maple-mustard dressing, while Rachel Benkowski examines beer-drinking rituals from around the world. The episode closes with a closer look at bottled water sourcing, flavor, and packaging. Seasonal Beer Guide, Fall Apple Cider Pairings, and Beer Rituals Around the World Gary Monterosso walks through how beer changes with the seasons, Chef Christina Martin builds a fall grain bowl to pair with apple cider, and beer historian Rachel Benkowski tours the beer-drinking rituals of the Czech Republic, Germany, Belgium, the UK, and the US before the show wraps with a look at whether bottled water is really worth the price. Why The Beer Aisle Changes With The Weather Gary Monterosso opens the episode by noting how the beer aisle shifts with the calendar, moving from light citrusy wheat ales toward pumpkin beers, Oktoberfest brews, and eventually heavy stouts as the weather turns colder. He explains there is no legal definition of a seasonal beer; it simply refers to a beer tied to a time of year, whether through weather, available ingredients, or tradition, and brewers often change the beer itself rather than just the label. Monterosso walks through spring beers, which lean light and floral, and summer beers built around drinkability, warning listeners that a crisp-tasting beer can still carry plenty of alcohol, so pacing and water matter on hot days. He frames the whole segment as a trip through the seasons, setting up a deeper look at autumn and winter styles, serving temperature, and food pairings later in the hour. Pumpkin Beers, Stouts, And How To Serve Them Monterosso moves into autumn and winter, describing amber ales, brown ales, and pumpkin beers, and clearing up a common misconception that pumpkin beer should taste like pumpkin. He explains the dominant flavors usually come from spices like cinnamon, nutmeg, ginger, and clove, and that some pumpkin beers contain no pumpkin at all. Winter brings fuller porters, stouts, and spiced ales with notes of chocolate, coffee, dark fruit, and baking spice. He then turns to serving temperature, pointing out that very cold temperatures can mute aroma in a strong or dark beer, so stouts and strong ales often reveal more character as they warm slightly, while a clean glass helps collect aroma better than drinking straight from the bottle. He closes with food pairings, matching wheat beers to seafood, ambers to roasted meats, and stouts to smoked foods or chocolate desserts, reminding listeners that seasonal never automatically means better. Chef Christina Builds A Fall Cider Pairing Gary Monterosso hands the show to Chef Christina Martin, who focuses her segment on apple picking season and what to serve alongside a glass of apple cider. She shares a roasted squash and grain bowl built from butternut, delicata, or acorn squash roasted until caramelized, paired with a whole grain such as brown rice, quinoa, or buckwheat, thinly sliced apples, beans for protein, and toasted pumpkin seeds. For the dressing, she whisks Dijon mustard, apple cider vinegar, maple syrup, and olive oil. Chef Christina explains why the combination works with cider: the drink's sweetness and acidity echo the roasted squash's natural sweetness, while the mustard and vinegar in the dressing keep the dish from tipping too sweet, and the fresh apple ties everything back to the glass. She encourages listeners not to overthink the pairing, suggesting they start with one good ingredient and build outward, closing with her signature line to cook simply and sip mindfully. Rachel Benkowski On Pouring Rituals Abroad Rachel Benkowski, known as Brews with Benkowski, takes over to explore beer rituals around the world, introducing herself as a certified cicerone and historian. She begins in the Czech Republic, the country with the highest per-capita beer consumption, where pouring is treated as a bartending skill perfected over years. She names three distinct pours: the hladinka, a classic pour with a thick creamy head; the šnyt, with less beer and more foam for a smaller serving; and the mlíko, or milk pour, almost entirely wet foam and prized for its sweet, silky texture. Benkowski then moves to Germany, where toasting comes with its own rule: maintaining eye contact while clinking glasses, since legend holds that looking away brings years of bad luck. She frames each ritual as a window into the culture behind it, not just a quirk of serving beer, setting up further stops in Belgium, the UK, and the United States. Glassware, Rounds, And A Shared Toast Benkowski continues her ...
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    15 min
  • Beverage Chronicles, October 17, 2026
    Oct 18 2026
    Beverage Chronicles Health Myths in Your Glass, Allagash White's Legacy, and the Great Oktoberfest Showdown Title: Oktoberfest Beer Surprises, Beverage Health Myths, and the Power of Storytelling Summary: This episode of Beverage Chronicles explores several sides of the beverage world, from the health claims surrounding alcoholic drinks to the evolution of craft beer and the importance of public relations. Katie Johnson reviews Allagash White, the award-winning Belgian-style witbier that helped change perceptions of hazy, unfiltered beer. Michelle Lam explains why compelling storytelling is essential to building consumer engagement in the age of AI. Gary Monterosso wraps up the episode with a look at Oktoberfest traditions, the differences between Märzen and Festbier, and a blind tasting in which Texas-brewed Shiner Oktoberfest takes the top spot. This episode of Beverage Chronicles sorts health facts from myths about alcohol, Katie reviews the award-winning Belgian-style witbier Allagash White, co-host Michelle Lam makes the case for beverage storytelling, and Gary Monterosso recaps a blind tasting that crowned a surprise Oktoberfest champion. Sorting Health Myths From Alcohol Facts Gary Monterosso opens Beverage Chronicles by posing a question many drinkers consider only at the bar: can one alcoholic beverage actually be healthier than another? He establishes that lower sugar or fewer calories does not automatically mean a drink is healthy, and that alcohol itself raises the risk of several cancers, a risk shared by beer, wine, and spirits alike. He cites the Centers for Disease Control and Prevention's guidance that drinking less is better for health than drinking more, then turns to red wine, long rumored to protect the heart. He notes resveratrol and other antioxidants in red wine but stresses that research on any heart benefit is mixed, and that the Mayo Clinic reports major heart health organizations do not recommend starting to drink alcohol for that reason. His advice: enjoy wine for its flavor, not as a prescription, setting up a broader look at cocktails and lighter drinks still to come. Hard Kombucha, Clear Spirits, and Bloody Marys Monterosso continues his health-focused segment by examining what gets added to the glass alongside alcohol. He points out that a vodka soda with lime avoids the sugar and calories found in sweetened sodas, syrups, and cocktail mixes, since soda water adds essentially nothing while the vodka still carries its full alcohol content. He warns that clear spirits like gin, vodka, and tequila are not inherently healthier just because they look simple, and that hard seltzers, while often lower in calories and sugar than sweeter mixed drinks, still require reading the label for serving size and alcohol percentage. He singles out hard kombucha, explaining its higher alcohol content likely kills the beneficial bacteria associated with the non-alcoholic version, so it belongs on the drink menu rather than the wellness list. Even the brunch favorite bloody mary, with its tomato juice and vegetable garnishes, cannot cancel out the vodka. His takeaway: check the actual contents, not the marketing language, and remember that total alcohol consumed matters more than the category of drink. Katie Reviews Allagash White's Legacy Katie, hosting her recurring She Reviews Brews segment, introduces a beer she says is almost as old as she is: Allagash White, a Belgian-style witbier that once drew suspicion from bars and retailers simply because it poured cloudy instead of the clear, yellow, fizzy beer drinkers expected back in 1995. She reports that the beer has since become one of the most awarded witbiers in the world, earning 11 gold medals, three silver, and five bronze across the World Beer Cup, the Great American Beer Festival, and the European Beer Star awards, for 44 total points, well ahead of the next closest witbier's 26. Katie walks through the recipe, a malted barley and wheat blend with oats and carapils, hopped with Nugget, Crystal, and Czech Saaz, and flavored with coriander and Curaçao orange peel. Tasting it live at 5.2 percent ABV, she describes a hazy pale gold pour with bread and citrus aromas, a peppery first sip, and a crisp, almost clove-like finish, calling it a sip of American brewing history available at most grocery stores. Michelle Lam On Storytelling And PR Co-host Michelle Lam takes over the program to explore why public relations still matters for beverage brands in the age of artificial intelligence. She frames her segment around the idea that facts inform but stories inspire, arguing that consumers rarely remember a product's technical features but do remember the founder who overcame obstacles, the chef preserving family traditions through food, or the distiller honoring generations of craftsmanship. Lam explains that public relations works by transforming plain information into stories audiences want to remember and share, and that emotional ...
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    15 min
  • Beverage Chronicles, October 18, 2026
    Oct 19 2026
    Beverage Chronicles America's Macro Beer Debate, Brand Psychology, and the Ancient History of the Pub This episode of Beverage Chronicles questions the reputation of American macro beer, from price and ingredients to forever chemicals and craftwashing, before Leslie Jespersen explains how brands claim real estate in consumers' minds and historian Rachel Binkowski traces the pub's origins from ancient Mesopotamia to the modern taproom. Macro Beer's Complicated Reputation Gary Monterosso opens Beverage Chronicles with a look at America's complicated relationship with beer, from ballpark coolers to backyard tailgates. He names the familiar macro brands, Budweiser, Coors, Miller, Pabst, and Michelob, and asks whether their reputation for being dependable or bland is fair. Monterosso defends the appeal of a cold, consistent lager on a hot afternoon, arguing there is nothing wrong with reaching for a Bud Light instead of a barrel-aged stout. He then traces the roots of the "bland American beer" stereotype back to Prohibition, explaining that temperance advocates had already pushed drinkers toward lighter, lower-alcohol styles before the industry had to rebuild from scratch. He notes that an industrial workforce wanted beer they could drink at lunch without being knocked sideways, and that breweries like Anheuser-Busch and Pabst built their businesses around that demand, while heavier European-style traditions largely did not survive the transition. Price Hikes And Hidden Ingredients Monterosso turns to the price of beer, noting that between 2015 and 2025 the average price of a 12-pack rose sharply for many major brands, with Miller High Life, Pabst Blue Ribbon, and Michelob Ultra climbing more than 40 percent and Bud, Bud Light, Coors Light, and Miller Lite rising about 36 percent. He credits some of that to inflation but also to brewers' rising costs for ingredients and packaging, from barley to aluminum. He then turns to ingredients, recalling a Bud Light commercial that mocked Coors Light's use of corn syrup, and explains that corn syrup or rice typically serve as fermentation sources consumed during brewing rather than remaining in the finished beer. Still, he says drinkers expecting a traditional recipe of water, malt, hops, and yeast can feel shortchanged. He notes that unlike packaged food, beer sold in the United States is not required to list full ingredients or nutrition information, since it is regulated by the Alcohol and Tobacco Tax and Trade Bureau rather than the FDA. Forever Chemicals And Craftwashing Concerns Monterosso raises an issue few drinkers expect to find in their beer: PFAS, the so-called forever chemicals. He cites a 2025 study published in Environmental Science and Technology that found PFAS in 95 percent of beer samples tested, with researchers tracing much of the contamination to water sources and noting that certain regions showed higher levels than others. He frames it less as a macro-brewery problem than a water-quality problem, but argues it still raises a legitimate question about whether brewers and regulators should be paying closer attention to what goes into the kettle. He then turns to marketing, describing the practice critics call craftwashing, in which large brewers buy smaller craft labels while continuing to market them as independent, local, or artisanal. He points to Blue Moon, owned by Molson Coors yet often presented with a craft beer image, noting that lawsuits over similar concerns at other brands have produced mixed results. His conclusion: a label can tell a story, but it does not always tell the whole one. Leslie Jespersen On Brand Real Estate Leslie Jespersen, known as Everyday Celebrity, takes over to explain a concept she calls intellectual real estate, the idea that certain brands have so consistently repeated their messaging that they now occupy space in consumers' minds without needing introduction. She runs a quick word-association exercise, noting that the phrase energy drink often conjures Red Bull, celebration brings Dom Pérignon to mind, and the beach suggests Corona, even though none of those brands legally own the words. Jespersen argues this mental ownership is built through years of consistent campaigns rather than a single great commercial or celebrity endorsement, so that eventually consumers do the associative work themselves. She encourages listeners to notice the phenomenon the next time they walk the beverage aisle, asking what a brand wants them to feel before they even pick up the bottle, and suggests trying the same word-association game with friends using words like celebration, vacation, or energy. She closes by directing listeners to her Instagram, @lesliejespersen, for more. Rachel Binkowski Traces The Pub's Origins Rachel Binkowski, known online as Brews with Binkowski, a certified cicerone and self-described beer historian, takes the show into the deep history of the pub, short for public house, as a center of community life...
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    15 min
  • Beverage Chronicles, September 26, 2026
    Sep 27 2026
    Beverage Chronicles New Beverage Launches, a Fresh Contributor, and Wine Made for Real Palates with Erin Redden Title: New Products, New Voices and Wine Made Welcoming We discuss a range of recent nonalcoholic launches, from hydration and sports-drink innovations to energy mocktails, protein shakes, craft sodas, cold brew and better-for-you beverage options. Contributor Jessica Gonzalez interviews ECR Vintners founder Erin Carroll Reddan about her small-batch California wines, approachable wine education and hospitality-focused tasting events. The program closes with a community-minded announcement: Denny’s Heroes is seeking nominations for local educators, caregivers, first responders, volunteers and other hometown difference-makers.. Gary Monterosso runs down a wave of new beverage launches and welcomes new contributor Jessica Gonzalez, who sits down with Erin Redden, founder and CEO of ECR Vintners, to talk small-batch California wine, wine hospitality, and shedding wine intimidation. New Beverage Launches Fill The Aisles Gary Monterosso opens Beverage Chronicles with a rapid tour of new products reaching store shelves, noting upfront that the show has no ties to any brand mentioned. He highlights Yesly's new dragon fruit flavor for its vitamin- and electrolyte-infused still water line, arriving alongside a new 12-ounce slim can, and Rockstar's cocktail-inspired Mocktail energy drink, offering mojito, piña colada, and berry spritz flavors with 100 milligrams of caffeine, no sugar, and 46 calories per can. He moves through Silk's first ready-to-drink protein shake, Jones Soda's nostalgic return with Crayola for a Crayola-colors six-pack, and Slice's new pineapple dirty soda. Monterosso also mentions Michigan-based Paramount Coffee's first cold brew line, Joe Knows Coffee, sold in four flavors. He rounds out the segment noting each product's website, keeping the pace brisk and treating the roundup as a snapshot of where beverage innovation stands heading into the fall shopping season. Sports Drinks And Hydration Get A Refresh Monterosso shifts to the sports and hydration category, noting BodyArmor's new Flash I.V. Caffeine Zero Sugar line, launching nationwide in pineapple passion fruit and watermelon punch flavors. Propel, fresh off twelve consecutive years of growth, introduces Propel Clear Protein, a ready-to-mix powder combining protein, fiber, and hydration, sold through major retailers and TikTok Shop. Gatorade, owned by PepsiCo, is overhauling its packaging and stepping away from its long-standing focus on professional athletes, organizing its lineup under a new Gatorade Advanced Hydration System built around specific use occasions. Monterosso closes the roundup with Plezi Nutrition, the public-benefit company co-founded by former First Lady Michelle Obama, which has relaunched Plezi Hydration as a next-generation sports drink made with real fruit juice and no added sugar, artificial colors, or what the company calls junk ingredients. He notes the product was developed in collaboration with Steph and Ayesha Curry, closing out the new-products segment before introducing the show's new contributor. A New Contributor Joins Beverage Chronicles Monterosso welcomes Jessica Gonzalez as the show's newest contributor, a New York City-based creative marketer and storyteller with a background in psychology and public relations who founded Jessica of All Trades. Gonzalez opens her first feature by introducing Erin Redden, CEO and founder of ECR Vintners, whose wines Gonzalez says she has tried and can personally vouch for. Redden explains that ECR Vintners is a small-batch California wine and hospitality company built around the palates of women, an idea born from years spent in the wine industry and drinking with friends in New York City. She recalls hearing millennial women repeatedly say they avoided California wine, expecting overly oaked whites and bold reds shaped by cheaper bottles common on the East Coast in their twenties. Trips to Napa and Sonoma showed her how good small-production wine could be, inspiring her to craft wines in styles those women actually wanted: higher-acidity whites, lower-tannin reds, and everyday sparkling. Wine Hospitality Meets Wine Education Redden describes the ECR name as her own initials, Erin Carol Redden, a deliberate choice in an industry where women have historically been left off the label and out of production. She defines a vintner simply as a wine merchant, covering everything she does. Asked what sets ECR apart, Redden says the company has grown into both wine production and wine education, fusing the two in a way she rarely sees elsewhere: most wineries separate the person who crafts the wine from the person who teaches about it, while she and her team travel to do both together. She describes hosting tastings built around what she calls girl dinner, pairing wines with cheese boards and lighter bites guests can snack on throughout an evening. Gonzalez ...
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    15 min
  • Beverage Chronicles, September 19, 2026
    Sep 20 2026
    Beverage Chronicles Craft Beer's Loyalty Gap, Wine Value Myths, Brand Consistency, and NFL Beer Price Shock Gary Monterosso reviews new survey data on craft beer loyalty, wine expert John Mahoney answers listener questions on pricey bottles and summer whites, branding contributor Leslie Jespersen makes the case for consistency over novelty, and Monterosso closes with a look at soaring beer prices at NFL stadiums. Craft Beer's Loyal Fans Versus A Shrinking Audience Gary Monterosso opens the show with new numbers from the Brewers Association's Harris Poll consumer survey, which paints a mixed picture for craft beer. He reports that eighty five percent of people who already call themselves craft drinkers now say they drink craft beer at least monthly, up ten points from last year and the strongest showing since 2019 or 2020. Brewery visits are up too, averaging five and a half trips a year, and more of those visitors are buying extra product in the taproom and trying multiple brands each month. But Monterosso notes the trouble sits outside that loyal circle: monthly craft consumption among the general population actually fell, and nearly half of drinkers say they never touch craft beer at all. He points to survey data showing many non-drinkers dislike the flavor, or admit they are not even sure what craft beer is supposed to taste like, suggesting an image problem as much as a taste one. John Mahoney Weighs In On Pricey Bottles Gary Monterosso hands the show over to John Mahoney, who hosts New Jersey Wine Radio and returns to Beverage Chronicles to answer listener wine questions. A caller asks whether a hundred dollar Cabernet or Merlot is really five times better than a twenty dollar bottle, and Mahoney says absolutely not. He suggests a simple test: gather friends, buy one bottle at each price point, cover them in brown paper bags so nobody knows which is which, then compare notes. Mahoney says the pricier bottle might show a touch more color or fragrance, but it will not taste three or five times richer or more complex than its cheaper counterpart. The exchange sets a practical, no-nonsense tone for his segment, aimed at helping everyday wine drinkers spend with more confidence and less assumption that price alone signals quality, a message Mahoney delivers with his usual plainspoken enthusiasm for the subject. A Tour Of Summer White Wines A second question sends John Mahoney into a long list of white wine recommendations for a listener who already enjoys Pinot Grigio and Chardonnay. He suggests branching out into Albariño, Chenin Blanc, and the spicy Gewürztraminer, along with Riesling, Sémillon, and Viognier. For lighter summer sipping he mentions Aligoté, Greek Assyrtiko, and Italian Fiano, and as the weather heats up he says he personally reaches for Austrian Grüner Veltliner, Marsanne from southern France, Muscadet, Palomino, Pinot Blanc, and Roussanne. Mahoney rounds out the tour with Torrontés, Verdejo, Italian Vermentino, and a Spanish white he drinks often, Viura. He frames the whole list as an invitation to experiment beyond familiar bottles and expand a wine drinker's palate through the warmer months. Mahoney closes his segment with his signature sign-off, telling listeners in vino veritas and to drink well for the rest of the summer. Leslie Jespersen Makes The Case For Consistency Marketing and branding contributor Leslie Jespersen takes over the show to argue that consistency, not novelty, is what actually keeps consumers loyal to a beverage brand. She calls consistency the most boring strategy in marketing, saying nobody gets excited about a favorite brand staying exactly the same, yet it is one of the biggest reasons people keep buying it. Jespersen asks listeners to imagine their favorite coffee, beer, or dinner-party wine suddenly tasting different, changing its can design, or rebranding to a new audience, and how quickly that would create doubt about whether it is even the same product. She says consumers claim to love surprises but really crave reliability, and that the phrase my usual is one of the highest compliments a brand can earn because it means the brand has become a trusted, permanent part of someone's routine. Jespersen closes by pointing listeners to her own website for more branding commentary. NFL Game Day Costs Keep Climbing Gary Monterosso returns with research from FinanceBuzz on the rising cost of attending an NFL game, timed to a new season that opened with a Super Bowl rematch between the New England Patriots and Seattle Seahawks. He reports that league-wide game day costs, covering tickets, parking, beer, and hot dogs, have climbed seventy two percent over the past decade to an average of one hundred ninety six dollars per person, though costs actually dropped slightly in New Orleans and Indianapolis. Monterosso singles out the Detroit Lions, where the total price of attending a game rose from about ninety eight dollars in 2015 to four hundred twenty nine ...
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    15 min
  • Beverage Chronicles, September 9, 2026
    Sep 9 2026
    Beverage Chronicles Inside Oakwell Beer Spa's Craft Beer Taproom and Hydrotherapy Suites with Jessica French and Damien Zouaoui Gary Monterosso runs through the latest sales rankings across seltzer, energy drinks, craft beer and ready-to-drink cocktails before Katie Johnson sits down with Oakwell Beer Spa co-founders Jessica French and Damien Zouaoui, who explain how a rainy day in Poland turned into a Denver taproom-and-spa concept now expanding nationwide through franchising. A Rundown of Recent Beverage Sales Gary Monterosso opens the show with a rundown of recent beverage sales figures covering data through roughly the end of June. In the non-flavored sparkling water category, San Pellegrino leads, followed by Topo Chico and Maison Perrier, while Sparkling Ice tops the flavored seltzer market. Red Bull remains the top-selling energy drink ahead of Monster, and 5-Hour Energy leads energy shots. Gary notes that Starbucks cappuccino sales topped two billion dollars over the past year. In craft beer, New Belgium leads, followed by Sierra Nevada, Blue Moon and Sam Adams. Gatorade dominates sports drinks with more than seven billion dollars in sales, ahead of BodyArmor and Powerade. AriZona narrowly leads canned and bottled tea over Pure Leaf and Gold Peak, and Gary mentions Pure Leaf's new Mental Focus line, a sparkling brewed iced tea with naturally occurring caffeine. He closes the segment by noting BuzzBallz has driven roughly half a billion dollars in ready-to-drink cocktail sales. Meet Oakwell Beer Spa's Founders Katie Johnson introduces the interview segment, noting that Gary Monterosso has prepared an edited version of a longer conversation available in full at beveragechronicles.com. Jessica French and Damien Zouaoui, married co-founders of Oakwell Beer Spa, introduce themselves and describe their business as a social day spa that pairs private spa suites with a craft beer and wine taproom. They explain that Oakwell currently operates two corporate locations in Denver, Colorado, after opening a little over five years ago, and that the company has recently begun expanding nationwide through franchising. Asked to define the concept for listeners who have never heard the term beer spa, Damien describes Oakwell as combining an urban jungle taproom featuring ten taps of beer, wine, cider and nonalcoholic drinks with four private spa suites. Each suite includes a sauna, a rain shower and a hydrotherapy tub, giving guests ninety minutes of private access built around beer-inspired relaxation. From Corporate Careers to a Rainy Day in Poland Jessica French and Damien Zouaoui trace Oakwell's beginnings to their years working corporate jobs in New York City, where they met, married and began plotting an eventual business together over pints of beer and glasses of wine. A month after their wedding, the couple decided to take a risk before responsibilities like children and mortgages arrived. They quit their corporate jobs, sold their belongings, packed two backpacks and set off on a round-the-world trip, vowing not to return home until they found a business idea worth bringing back to the United States. About halfway through more than a year of travel across twenty-five countries, they reached Zakopane, a town in the Polish Alps, and ducked into a beer spa on a rainy day after spotting it on TripAdvisor. Soaking in a tub of hops and malt beside a free-flowing keg of cold Polish beer, Jessica says they knew immediately they had found the idea they wanted to scale back home. What Makes Oakwell Different From Other Beer Spas Jessica French explains that while a handful of other beer spas exist in the United States, most simply copy the Eastern European model, complete with shared bathing rooms and a bed of hay for guests to lie on after their soak, a feature she says she never found relaxing. Oakwell, she says, is built differently: it pairs an expansive taproom and lounge, where guests can relax without ever booking a private suite, with individual rooms featuring an infrared sauna, a rain shower and a hydrotherapy tub. Jessica also points to Oakwell's zero-gravity massage chairs, high-tech robotic seats that deliver a full massage without human touch, as a distinguishing feature that appeals to first-time spa-goers, particularly men, who might otherwise feel intimidated walking into a traditional spa. She describes other American beer spas as smaller, single-location operations often aimed at tourists looking for a novelty photo opportunity rather than the fuller taproom-and-suite experience Oakwell offers its guests. A Guided Walk Through the Spa Experience Damien Zouaoui walks listeners through a typical visit. Guests check in to music ranging from bossa nova to French and Japanese pop, show identification since alcohol is served, and are led into the taproom to sample beer, wine or cider poured from the ten-tap wall while conversation cards on the table encourage couples and friends to talk instead of ...
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    15 min
  • Beverage Chronicles, September 2, 2026
    Sep 2 2026
    Pumpkin Beer, Frost-Damaged Vineyards & America’s Drinking Habits This episode of Beverage Chronicles explores the arrival of pumpkin beer season, including Elysian Brewing’s long history with the style and its pumpkin variety pack. Wine critic Robin Shreves then discusses the impact of April’s devastating frost on Mid-Atlantic vineyards with Auburn Road Vineyards’ Scott Donini, who explains how winemakers are adapting to reduced crops. The episode closes with a look at per-capita alcohol consumption by state, with New Hampshire ranking first and Utah last.
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    15 min