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Behind the Founders

Behind the Founders

By: Cherry Assistant
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Summary

Behind the Founders is where we breakdown how founders actually run their businesses. from hiring to scaling and hard decisions. Produced by Cherry Assistant.

2026 Cherry Assistant
Economics Management & Leadership
Episodes
  • Author, Photographer, Bomb Survivor: Dani Kaplan on Building a Business with Integrity
    27 Oct 2026

    Hire amazing offshore staff: https://cherryassistant.com
    Work with South African talent: https://hirenile.com

    Episode 43: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Dani Kaplan (https://www.linkedin.com/in/dani-kaplan/) about building lasting business relationships through trust and integrity.


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    Dani Kaplan is an author, photographer, and bombing survivor with over 50 years of experience in the computer and software industry. He founded SMC Data Systems in 1980, a technology and consulting company specializing in ERP and warehouse management solutions.

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    Chapters

    • 00:00 Introduction and Background
    • 09:16 How bad inventory data costs customers and sales
    • 14:11 SMC Data Systems and hands-on implementation
    • 18:19 Why business relationships feel more transactional
    • 19:03 AI magnifies bad data instead of fixing it
    • 23:06 Relationships can solve business problems
    • 26:06 Advice for aspiring entrepreneurs

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    Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.


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    29 mins
  • How to Scale a Business Without Wasting Time, Money, or Talent | Mooly Beeri
    23 Oct 2026

    Hire amazing offshore staff: https://cherryassistant.com
    Work with South African talent: https://hirenile.com

    Episode 42: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Mooly Beeri (https://www.linkedin.com/in/mooly-beeri/) about building a consulting business through trusted professional relationships, identifying the operational bottlenecks that hold companies back, and using AI strategically to improve performance without sacrificing quality.


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    Mooly Beeri, founder of Better Software, draws on nearly 30 years of professional software experience, including leadership roles at Microsoft, Philips, and Aptiv, to help engineering organizations improve software quality, reduce costs, and accelerate delivery.

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    Chapters

    • 00:00 Introduction and Background
    • 05:18 Journey into Software Development
    • 12:25 Founding Better Software.dev
    • 17:24 Challenges in Engineering Transformations
    • 21:54 Identifying Critical Paths for Improvement
    • 37:11 The Role of AI in Software Development
    • 48:02 Advice for Aspiring Entrepreneurs

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    Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

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    48 mins
  • From Scaling a $10M Business to Building His Own: Don Davis on Growth, AI & Client Acquisition
    20 Oct 2026

    Hire amazing offshore staff: https://cherryassistant.com
    Work with South African talent: https://hirenile.com

    Episode 41: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Don Davis (https://www.linkedin.com/in/dondavis/) about the importance of structured processes in business growth, the challenges of lead conversion, and the transformative role of AI in enhancing business visibility.


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    Don Davis is the CEO and founder of D3 Digital Media that helps businesses build effective client acquisition systems and turn online visibility into leads. With a background in corporate operations, consulting, and entrepreneurship, he has helped scale a business from $10 million to over $350 million in closed sales and now focuses on combining AI, marketing, and scalable business processes to drive growth.

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    Chapters

    • 00:00 Introduction and Background
    • 04:26 The Birth of D3 Digital Media
    • 07:20 Challenges in Lead Conversion
    • 08:50 Building a Client Acquisition System
    • 12:30 AI's Impact on Business Discovery
    • 22:47 The Value of Offshore Hiring
    • 32:25 Maximizing Time and Resources
    • 36:10 Insights for Aspiring Founders

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    Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.


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    35 mins
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