On this episode of Author Hour, gym owner and former schoolteacher Carrie Cox joins us to talk about her new book, The Self-Care Dare: 25 Habits for Lasting Wellness. What started as daily text messages to members of her Crew Fitness challenge grew into emails, blog posts, and finally a book built around five factors of wellness: mindset, nutrition, fitness, sleep, and connection. Carrie explains why going hard every day is the biggest misconception in fitness, why consistency matters more than choosing the perfect program, why strong connections may matter as much as diet and exercise, and how small, layered habits add up to lasting change. She also shares the writing advice she still follows from her high school speech teacher, why she insisted on writing in the first person plural, and her advice for anyone with a book inside them: just start.

For more information on Carrie Cox, visit https://scribemedia.com/authors/carrie-cox

For more information on The Self-Care Dare, visit https://scribemedia.com/published-books/the-self-care-dare

After more than 30 years leading stores for some of America's biggest brands, Ron Thurston realized no one had ever written a book for the 55 million people who work in retail. So he wrote one. Retail Pride: The Guide to Celebrating Your Accidental Career came out in 2020 and still sells around the world. His second book, Human Pride: Optimizing Your Human Potential in a Digital Job Market, followed in 2025 as AI started to crowd people out of the conversation.

In this episode of Author Hour, Ron joins Scribe CEO Travis Stoliker for his third appearance on the show. He lays out his playbook for going from free talks and book giveaways to a represented, paid speaking business: how to ask about budget before naming a fee, how to get bulk book purchases built into an event, and why you're really pitching an experience, not a speech. He also shares his book marketing routine (30 minutes a day on LinkedIn, an email list, and replying to every single message), why he's never handed his engagement off to an assistant or AI, what he tells self-published friends, and why he'd recommend Scribe after going through the process twice.

For more information on Ron Thurston, visit https://scribemedia.com/authors/ron-thurston

For more information on Retail Pride, visit https://scribemedia.com/published-books/retail-pride

For more information on Human Pride, visit https://scribemedia.com/published-books/human-pride

Rock Your Business: Navigating the Road from $50 Million to $500 Million and Beyond is the offensive follow-up to Rock the Recession, the 2019 book Autobahn Consultants founder Jonathan Slane co-wrote just months before the 2020 shutdown. Where the first book was about protecting a business in a downturn, this one gathers 21 voices from the Autobahn network, from a founder who sold to a Fortune 500 competitor to the former head of a Nike football division, to show business owners how to grow from $50 million to $500 million.

In this episode of Author Hour, co-author Brandon Pipkin joins Eric Jorgenson to explain how a book with 21 contributors actually comes together: co-authors interviewed together so they could challenge each other in real time, a single editor shaping it into one coherent voice, and a deliberate decision to skip an AI narrator so every co-author could read their own chapter of the audiobook. Brandon also walks through Autobahn's top-of-funnel playbook, including video boxes for prospects, handwritten notes to 100 VIPs, and a QR code that trades the free audiobook for an email. He closes with honest advice for anyone on the fence: write the book when you can't not write it, make a mess, and get it out of the drawer.

For more information on Rock Your Business, visit https://scribemedia.com/published-books/rock-your-business