In 2025, the American Forest & Paper Association (AF&PA) won an ASAE Gold Circle Award for its search-first digital strategy, developed to increase visibility and improve perceptions of the U.S. paper industry.

In this episode of Association Tech Insider, ASAE Communications Council member Bridget Folliard Terrones sits down with Stacie Manger, AF&PA’s Director, Digital and UX Strategy, to discuss how she and her colleagues executed a groundbreaking search-driven content strategy for AF&PA’s blog, transforming it into a leading digital resource. Manger explains how digital touchpoints now shape advocacy and why that drove AF&PA to focus on being findable to advance key priorities, strengthen the online narrative, and simplify complex policy issues.

This episode of ASAE Technology Professional Advisory Council (TPAC) explores how associations should be thinking about BI (Business Intelligence) Tools, what many of the challenges are for associations looking to implement them, and what the future likely holds specifically with regards to AI.

Hosted by Justin Burniske, Principal and Co-Owner of Meta-Dao and Outgoing Chair of TPAC, this episode features three data experts -Evan Reid, MPP, Senior Director of Analytics at the American Speech-Language-Hearing Association (ASHA) and current member of TPAC, Walker Mullin, Consultant at Wipfli.

This podcast is part of a series hosted by the ASAE Technology Professionals Advisory Council. Follow TPAC on LinkedIn for more conversations like this: ⁠https://www.linkedin.com/company/asae-tpac/⁠

Justin Burniske, Principal Consultant and Co-Owner of Meta-Dao: https://www.linkedin.com/in/jburniske/

Evan Reid, MPP, Senior Director of Analytics at the American Speech-Language-Hearing Association (ASHA): https://www.linkedin.com/in/evan-reid-mpp-0052128/

Denny Lengkong, President, IntelliData, LLC: https://www.linkedin.com/in/denny-lengkong/

Walker Mullin, Consultant at Wipfli: https://www.linkedin.com/in/walker-mullin/

This episode of ASAE Technology Professional Advisory Council (TPAC) explores why AI momentum is stalling across associations — and why the root cause isn’t technology, but hesitation. Rather than focusing on tools or platforms, this conversation digs into the human, strategic, and governance conversations leaders often avoid, including staffing impacts, data privacy, bias, board readiness, and risk tolerance.

Hosted by Laura Graham, Senior Solutions Consultant at Results Direct, this episode features 2 of the authors of The Association Leader’s Practical Guide to AI Conversations That Matter -Alex Mouw, Executive Advisor for Nonprofits at Amazon Web Services and Chair of the ASAE Technology Council, alongside Tori Miller-Liu, President and CEO of Association for Intelligent Information Management. Together, they share practical guidance for association leaders looking to move forward with AI — without waiting for perfect answers or unanimous agreement.

This podcast is part of a series hosted by the ASAE Technology Professionals Advisory Council.
Follow TPAC on LinkedIn for more conversations like this:
https://www.linkedin.com/company/asae-tpac/

Laura Graham, AAiP: https://www.linkedin.com/in/laura-johnson-graham/

Alex Mouw, CAE: https://www.linkedin.com/in/alexandra-mouw-cae/

Tori Miller Liu, MBA, FASAE, CAE, CIP: https://www.linkedin.com/in/torimillerliu/

Artificial Intelligence (AI) was used in the editing of the podcast to remove "Umm"s and "Ahh"s, but all content was created by people!