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Kat Martin has spent years helping businesses understand what their brand really stands for, but her own career began in a very different world.

In this episode of the Alchemy Podcast, Jonathan sits down with the founder of Theodore to talk about branding, marketing, entrepreneurship and the personal reality behind building a business.

Before launching her own agency, Kat worked closely with some of the biggest names in the music industry, including Simon Cowell, Calvin Harris, Mark Ronson, Westlife, Groove Armada and the Backstreet Boys.

She shares what that world taught her about standards, detail and reputation, alongside some of the more unpredictable moments behind the scenes, including a meeting where Jay Kay threw a computer out of the window.

Today, Kat brings those lessons into the work she does with businesses through Theodore.

She challenges one of the biggest mistakes companies make with marketing: jumping straight into tactics without understanding what they are trying to achieve, who they are speaking to or why anyone should care.

The conversation also becomes much more personal.

Kat speaks openly about building a business as a single parent, the pressure and overwhelm that can come with entrepreneurship and her experience of perimenopause, including periods of intense anxiety that made even everyday tasks feel difficult.

It’s a conversation about branding and business, but also about the human being behind the strategy and why clarity matters both professionally and personally.

Key moments:

• Working with Simon Cowell and major names in the music industry
• What Simon Cowell taught Kat about attention to detail
• The meeting where Jay Kay threw a computer out of the window
• Why most businesses misunderstand branding and marketing
• The importance of asking why before choosing marketing tactics
• Building Theodore and creating a business around her own values
• Scaling a business as a single parent
• The reality of overwhelm behind entrepreneurship
• Kat’s experience of perimenopause and anxiety
• Why strong brands begin with clarity, not content

Subscribe to the Alchemy Podcast for more honest, thought provoking conversations, powerful personal stories and fresh perspectives that challenge the way we think about life, success and what really matters.

Content note: This episode includes discussion of anxiety and perimenopause.

Connect & Follow

Alchemy Podcast:

📸 Instagram: @alchemypodcastofficial

▶️ YouTube: https://youtube.com/@jonathanmills_alchemyhub?si=PERNkuThtSRg5j4T

Jonathan Mills:

💼 LinkedIn: https://www.linkedin.com/in/jonathanmillsalchemyhub

📸 Instagram: @alchemyhubofficial

🌐 Website: https://www.alchemyhub.co.uk/

Kat Martin / Theodore:

🌐 Website: https://theodore.ltd/

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For years, Conor Meyler believed that becoming the best footballer he could be meant giving everything else a lower priority.

In this episode of the Alchemy Podcast, Jonathan sits down with the 2021 All Ireland winner and All Star to talk about elite performance, identity, control and what happens when ambition starts to consume too much of your life.

Conor reached the highest level of Gaelic football with Tyrone, performing in front of more than 80,000 people and helping his county win the All Ireland Championship in 2021.

That success demanded enormous commitment. At times, however, football became so important that relationships, family and even parts of his own personality began to move into the background.

Conor reflects on the belief that high performance required total obsession and how his approach changed as he learned to let go of the need to control every outcome.

Preparation still mattered. Standards still mattered. The difference was learning to trust the work he had already done rather than becoming trapped in overthinking and fear.

As his inter county career began moving towards its end, another question became more important: who was Conor without football?

That transition has taken him into entrepreneurship and the creation of VEYO, where he is applying lessons from elite sport to breathing, recovery and performance.

It’s a thoughtful conversation about ambition, identity and learning that performing at your best does not always mean doing more.

Key moments:

• Growing up in a culture where football could shape your identity
• Becoming a 2021 All Ireland winner and All Star with Tyrone
• Performing in front of more than 80,000 people
• When dedication to football became unhealthy obsession
• Neglecting relationships in pursuit of performance
• Why preparation can become a problem when it turns into control
• Learning to trust yourself and perform with more freedom
• Why “letting go” became an important part of Conor’s approach
• Separating identity from sport and achievement
• Finding purpose beyond inter county football
• Taking lessons from elite sport into entrepreneurship
• Building VEYO around breathing, recovery and performance

Subscribe to the Alchemy Podcast for more honest, thought provoking conversations, powerful personal stories and fresh perspectives that challenge the way we think about life, success and what really matters.

Connect & Follow

Alchemy Podcast:

📸 Instagram: @alchemypodcastofficial

▶️ YouTube: https://youtube.com/@jonathanmills_alchemyhub?si=PERNkuThtSRg5j4T

Jonathan Mills:

💼 LinkedIn: https://www.linkedin.com/in/jonathanmillsalchemyhub

📸 Instagram: @alchemyhubofficial

🌐 Website: https://www.alchemyhub.co.uk/

Conor Meyler / VEYO:

📸 Instagram: @conormeyler

🌐 Website: https://www.veyobreathing.com/

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Joe Sharp built his business from a point where his bank balance had effectively hit zero.

In this episode of the Alchemy Podcast, Jonathan sits down with the physiotherapist and entrepreneur to talk about resilience, business, communication and what it takes to rebuild when the plan falls apart.

Joe had worked in professional football and private practice, but after leaving one role and being misled over another opportunity, he found himself out of work, under financial pressure and unsure what came next.

At his lowest point, he drove from Doncaster to Sheffield with almost no fuel, discovered he had no money in his account and had to call his mum in case he could not get home.

That same day, he treated former player Craig Davies for £40. He used half for fuel, half for food and made a decision: he was going to build something of his own.

Joe rented a tiny room in Bawtry for £50 a week, contacted former patients and filled his diary within three months. Six years later, that one room had grown into three clinics, a growing team and a media brand with more than 100,000 YouTube subscribers.

The conversation also goes beyond the comeback story. Joe explains why communication matters more than technical ability alone, how strong systems drive growth and why success often comes from doing the basics consistently for longer than everyone else.

It’s a practical conversation about entrepreneurship, resilience and turning a difficult moment into the starting point for something much bigger.

Key moments:

• Going from professional football environments to having no clear next step
• Discovering he had no money in his bank account
• Treating Craig Davies for £40 to pay for fuel and food
• Renting his first clinic room for £50 a week
• Getting around 20 patients in his first week
• Filling his diary within three months
• Growing from one room to three clinics
• Why communication comes before technical ability and experience
• Building systems around patient care and retention
• Reaching more than 100,000 YouTube subscribers
• Why “success is boring” when the fundamentals are done properly

Subscribe to the Alchemy Podcast for more honest, thought provoking conversations, powerful personal stories and fresh perspectives that challenge the way we think about life, success and what really matters.

Connect & Follow

Alchemy Podcast:

📸 Instagram: @alchemypodcastofficial

▶️ YouTube: https://youtube.com/@jonathanmills_alchemyhub?si=PERNkuThtSRg5j4T

Jonathan Mills:

💼 LinkedIn: https://www.linkedin.com/in/jonathanmillsalchemyhub

📸 Instagram: @alchemyhubofficial

🌐 Website: https://www.alchemyhub.co.uk/

Joe Sharp:

📸 Instagram: @thejoesharp

🌐 Website: https://joesharp.com/

▶️ YouTube: https://www.youtube.com/@OfficialJoeSharp

🎵 TikTok: https://www.tiktok.com/@thejoesharp