In this episode of the Add 10 Gallons Concrete Podcast, Joey and Paul discuss the excitement and insights from the NRMCA ConcreteWorks Trade Show in Orlando, Florida. They reflect on the unique live demonstration they conducted, showcasing the practical applications of their product, Acti-Gel. The conversation highlights the importance of hands-on experiences in the concrete industry and the value of networking with industry professionals. They express their appreciation for the supportive community at the show and share their enthusiasm for future events.

Takeaways

• The live demo was a unique experience at the show.
• Hands-on demonstrations are crucial for understanding products.
• Networking with industry professionals enhances the experience.
• The atmosphere at the ConcreteWorks Trade Show is welcoming.
• Decision makers attend to find solutions for their businesses.
• Actigel was a key focus during the live demonstration.
• The support from fellow professionals was invaluable.
• Joey enjoys the relaxed yet focused environment of the show.
• The show will be in Nashville next year, which is exciting.
• The community aspect of the trade show is highly valued.

• (00:00) -
• (00:00) - Chapter 2
• (00:00) - Introduction to the Concrete Works Trade Show
• (02:46) - Live Demonstration Insights
• (05:45) - Networking and Community at the Show

In this episode of the Add 10 Gallons Concrete Podcast, Paul and Joey welcome Ben Lentine from Heidelberg Cement to discuss the recent demo at the NRMC ConcreteWorks, the latest advancements in concrete technology, and the importance of networking in the industry. They also touch on the challenges faced by professionals in the field and the role of technology in solving these issues.

Takeaways

• The Acti-Gel demo attracted 60 attendees, a significant turnout.
• Myers' testing equipment is highly recommended.
• The demo stage setup took 13 minutes, slightly over the planned 10 minutes.
• New moisture probes can measure the water-cement ratio in seconds.
• The NRMCA ConcreteWorks is both relaxed and focused, with a strong emphasis on networking.
• Football games are a major attraction during the event, drawing attendees to booths.
• The energy at the conference is described as phenomenal, with a family atmosphere.
• Ben Lentine emphasizes the importance of being a consulting figure for customers.
• Concrete technology is rapidly advancing, offering new solutions to industry problems.
• Ben Lentine's contact information is shared for those seeking advice.

• (00:01) - Introduction and Demo Highlights
• (00:59) - Networking and Equipment Insights
• (02:12) - Technological Advancements in Concrete
• (03:34) - Event Atmosphere and Football Influence
• (05:17) - Family Atmosphere and Conference Energy
• (06:39) - Problem Solving and Industry Challenges

In this episode of the Add 10 Gallons Concrete Podcast, Paul talks with Kas Farsad, the head of Fortera, a company working to transform the cement industry through innovative technology to lower CO2 emissions. Kas recounts his journey from a material scientist to leading a startup in Silicon Valley, highlighting the challenges and opportunities in climate technology. The discussion covers the importance of building customer trust, managing risks in cement production, and shifting attitudes toward low-carbon solutions. Kas also emphasizes how data centers are increasing demand for sustainable cement options and explains the strategic decision to colocate facilities to improve efficiency. The episode ends with insights into the industry's future and upcoming developments at Fortera.

Takeaways

• Fortera aims to revolutionize the cement industry by reducing CO2 emissions.
• Kas transitioned from material science to leading a climate tech startup.
• The cement industry is responsible for 7-8% of global CO2 emissions.
• Building trust with customers is crucial for adopting new technologies.
• Risk management is a significant challenge in the cement industry.
• The shift towards low-carbon solutions is gaining momentum.
• Data centers are driving demand for sustainable cement alternatives.
• Co-locating facilities can enhance efficiency and reduce costs.
• The journey of innovation often involves overcoming skepticism and doubt.
• The future of the cement industry is leaning towards sustainability and innovation.

• (00:00) - Introduction to Fortera and Its Mission
• (02:51) - The Journey of a Material Scientist
• (05:46) - Understanding the Climate Tech Challenge
• (08:48) - The Silicon Valley Mindset
• (11:52) - The Valley of Death for Startups
• (14:41) - Building a 400,000-Ton Facility
• (17:44) - Risk Management in the Cement Industry
• (20:41) - The Importance of Trust in Customer Relationships
• (23:44) - The Shift Towards Low-Carbon Solutions
• (26:53) - The Role of Data Centers in Cement Demand
• (29:31) - Co-locating for Efficiency
• (32:23) - The Evolution of Industry Mindsets
• (35:38) - The Crazy Stories from the Field
• (38:42) - Conclusion and Future Outlook