Stop chasing competitors. Follow your customer, and let their behavior decide where your PPC budget goes.

AI is rewriting competitive research. Recorded live in the HeroConf San Diego 2026 Expo Center, Lisa Raehsler talks with Brittany Sager about how AI Max, LLM answers, and ChatGPT ads are changing the way advertisers size up the competition.

In this episode:

• Why AI Max can make brand impression share look like 10% when it isn't, and what to watch instead
• How to use LLMs to turn competitor reviews and Reddit threads into ad copy that stands out
• When ChatGPT ads, Reddit ads, and AI-generated video deserve your budget, and when they need groundwork first

Lisa brings 20+ years of paid media strategy to the conversation, pushing on the real decisions advertisers control: where budget goes, what the ad says, and which KPIs still mean anything.

Hit play to rethink how you size up the competition.

About the guest: Brittany Sager leads a team of strategists at Seer Interactive, a digital marketing agency specializing in paid media, SEO, GEO, creative strategy, and analytics. Seer builds smarter, full-funnel strategies for brands that drive growth and prove ROI with data. Her thought leadership focuses on the full customer journey and how brands can turn that understanding into real competitive advantage.

Connect with Brittany on LinkedIn: https://www.linkedin.com/in/brittanysager/

Connect with Lisa Raehsler

LinkedIn: https://www.linkedin.com/in/lisaraehsler/

Website: https://www.bigclickco.com/

Newsletter: https://thepaidmediamix.substack.com/

Under 1 percent of your traffic is showing you how buying decisions get made now. In this episode of AI Ads and Beyond, Lisa Raehsler talks with Ross Djunisijevic of Little Data about what visitors arriving from ChatGPT and Gemini do once they reach your site. If you manage paid media or analytics, you'll leave knowing how to find those visitors in GA4 and what their landing pages tell you about intent. They cover the user level segment that makes the pattern visible, why comparison pages take more B2B traffic than anyone expects, why niche topics like PPC get the worst AI answers, and where paid search holds its advantage as LLMs move toward paid answers. Ross also shares the accountant story that explains why clients now trust a chatbot over the specialist they hired.

Ross Djunisijevic is an analytics specialist at Little Data, working across e-commerce and SaaS. He reads the signals advertisers send to ad platforms and spends his spare time in GA4 Explorations. He stumbled into ads and analytics as a junior developer and never looked back. Find him on LinkedIn.

Host Lisa Raehsler is the founder of Big Click Co., a Microsoft MVP, and a paid media strategist with more than 20 years in digital advertising.

AI is a capable driver, but the direction depends on you. In this episode of AI Ads and Beyond, Lisa Raehsler talks with Joel Miller of The Sky Floor about when Google's AI features multiply your results and when they work against you. If you run a budget, you'll leave knowing what to turn on and what to keep in your own hands. They cover auto apply and the visibility you lose with it, AI overviews absorbing low-intent searches, why platform recommendations optimize for spend velocity over your margin, and how to combine human judgment with AI instead of handing over the wheel. Joel also shares how he turned 30 hours of sales calls into a custom GPT that feeds real objections back into ad copy.

Joel Miller runs The Sky Floor, a boutique agency he co-founded with his identical twin brother Alan. For 17 years they've managed live ad accounts with zero employees, working hands-on with AI tooling every day.

Host Lisa Raehsler is the founder of Big Click Co., a Microsoft MVP, and a paid media strategist with more than 20 years in digital advertising.

• (00:00:00) - AI Ads: How They're Changing Paid Advertising
• (00:01:03) - In the Elevator With My Identical Twin
• (00:01:49) - How PayPal got into Payment Media
• (00:02:56) - Google's Search and Algorithms
• (00:05:08) - Google's Search for Advertisers
• (00:05:57) - On Google's Strategic Calls
• (00:09:14) - What Auto-Apply Does To Signals
• (00:11:46) - Google Search: Keyword Intent, Collapse and AI
• (00:14:47) - PPC: AI's Place in the Future
• (00:21:39) - Peakdad Takes the Sales Calls With AI
• (00:24:55) - Google AdWords: AI Max for Search
• (00:28:07) - Paid Search: AI Ad Placement
• (00:30:15) - AI Ad Tech