ADHD brains can spin on an idea for years, trying to think their way to the right answer. Steve has been doing exactly that with his own messaging, and this week he's finally handing the decision to someone else: the market.

For two years Steve has had two ways of describing what makes business hard for ADHD entrepreneurs. One is the three skills of Decide, Do, and Sustain. The other is the lived experience: the scattered week that starts strong on Monday and ends with you surveying the wreckage on Friday, the dopamine desert between intense interest and urgent consequence, and the inevitable drift once something stops feeling new. Both have resonated with people, and as he works on bringing more people into the AEX community, he's gone around and around on which one to lead with.

That spin is familiar to most ADHD entrepreneurs. Because we're good at thinking and problem-solving, we try to solve it in our heads, and new ideas keep showing up while we do. Steve explains why that's an impossible task when the question is what will resonate with the people you serve, since they're the ones who decide. He shares the Facebook Ads campaign he's launching this week, built to test his different framings against each other, and the relief that comes from giving your brain a clearer job description.

Key points:

• Why ADHD entrepreneurs try to think their way out of the idea spin, and why it keeps the spin going
• Why your customers, not your own sense of what's elegant, decide what resonates
• How Steve is using a Facebook Ads campaign to test two years of competing framings
• Two ways to get real input fast: 10 to 20 conversations, or a small ad spend

Join Steve live: The monthly ADHD Entrepreneur Game Plan Workshop is coming up this month: https://go.steveaugustcoaching.com/gameplan-live?utm_source=rss

Resources mentioned: ADHD Entrepreneur Accelerator (AEX): https://adhd-accelerator.com

Free Weekly ADHD Dashboard: https://go.steveaugustcoaching.com/adhd-dashboard

Contact Steve: steve@steveaugustcoaching.com

It took Steve three quizzes to get one that worked. The first two failed pretty badly, and if he'd judged quizzes by them, he would have written the whole channel off as dead.

That's the kind of verdict your feed hands out every day. LinkedIn reach has collapsed, ad costs are rising, outreach is dead, and AI just killed whatever's next, while the shiny objects promise that the right quiz, webinar, or AI tool will make sales happen on their own. After years of using almost all of them, Steve's lesson is that they all work and they all don't. His first 2 quizzes flopped, and then the 3rd was a hit, with basically the same mechanics all three times. The difference was finding the thing that actually connected with the audience he was serving.

Steve breaks down the two requirements for any channel to work, a compelling offer that solves a real need and being bad at it long enough to get good, and then walks through how ADHD trips up each part of execution: deciding (every new promise feels urgent), doing (rejection sensitivity and the dopamine desert), and sustaining (the drift toward whatever's shinier). He closes with a practical plan for picking one channel and sticking with it.

Key points:

• Why every marketing channel works for some people and fails for others
• What Steve learned from two failed quizzes before the Founder Type Quiz took off
• How ADHD gets in the way of deciding, doing, and sustaining your marketing
• Picking a channel that fits how you like to talk to customers, and committing to it for three months

Free training: Find out whether deciding, doing, or sustaining is most in your way, with an optional two-minute audit and game plan for $5: https://adhd-accelerator.com/gameplan

Resources mentioned: ADHD Entrepreneur Accelerator (AEX): https://adhd-accelerator.com Free Weekly ADHD Dashboard: https://go.steveaugustcoaching.com/adhd-dashboard Contact Steve: steve@steveaugustcoaching.com

Steve was diagnosed with ADHD at 54, tried medication, and found it didn't work for him. So he went back through every chapter of his entrepreneurial life and started seeing how ADHD had shaped each one. Four years later, he's distilled what he's learned into nine operating principles for ADHD entrepreneurs.

This week he walks through all nine. The first is the foundation for everything else: supporting your ADHD is supporting your business, because a business takes on the energy of its founder. From there Steve covers execution as three separate skills (deciding, doing, and sustaining), why progress beats productivity, why slow and messy progress still counts, and why the week works better than the quarter or the day as a container for ADHD brains. He then gets into environment over discipline and willpower, emotional and nervous system regulation, why bringing yourself back after you drift is the greatest skill, and why it takes a whole ecosystem of system, tools, and community to make it all hold.

Key points:

• Why supporting your ADHD is the most direct way to support your business
• Execution as three skills: decide, do, and sustain
• Why the week is the best container of progress for ADHD brains
• Why bringing yourself back after you lose focus matters more than the initial focus

Resources mentioned:

ADHD Entrepreneur Accelerator (AEX): https://adhd-accelerator.com

Free Weekly ADHD Dashboard: https://go.steveaugustcoaching.com/adhd-dashboard

Contact Steve: steve@steveaugustcoaching.com