In this freeform podcast episode, I share my thoughts on my next book: DIVOT.

A divot is a term from golf. It's when you swing at the ball, if you go too deep, a chunk of grass goes flying, and this is a divot.

And that's the premise of the next book - how can we go deep and create more customer value?

Rather than changing direction (pivot) it is about deep value creation.

In this episode, I cover a number of different topics related to the book:

• Where do we double down on our investments?
• How can we identify our differentiator and use that to prioritize investments?
• How can the divot help create employee engagement and reduce burnout?
• How can we best motivate employees (compensation, community, contribution)?
• How can we provide stability for our employees (vs feeling like employees are working in quicksand)?
• Why divoting is not the about standing still but is about going deeper.
• The 5D of Differentiation (Distinctive, Desirable, Durable, Disruption-Proof, Disseminated)
• Why we want a laser focus on investments rather than diluting and dissipating our energies
• ...and much more

I cover a lot of territory in this episode!

If you have any stories to contribute to the new book, please drop me a line.

P.S. Note that the title may change. The content might shift. And in the end it might be something other than a book. But the general philosophy of whatever I create will remain the same.

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