Is your business ready for "Web 3.0"?

Whether it's the transition from animal power to internal combustion or from handwritten letters to phone conversations, new technology is nearly always frightening.

As Web 2.0 matures and grows to Web 3.0—a decentralized layer atop the present web infrastructure—it's worth reflecting on the early days of the Internet more than 25 years ago. If you're old enough, you may remember the fear and doubt that gripped everyone back then.

We recognized the possibilities, but sending credit card information out into the unknown in the hopes of receiving a book or other item, or checking bank balances over the internet, seemed almost insane. These days, we don't give it a second thought. Web 2.0 has become an essential element of our lives and enterprises, simplifying administration in ways we could never have anticipated.

If your VCR is still flashing 12:00, you probably aren't reading this. However, if you ship any kind of product, if your marketing is limited to Facebook, and your back office is run on Excel, you may anticipate a large revenue reduction over the next five years. You will just be unable to keep up.

This book is for you, unless your company delivers an experience that cannot be digitized (restaurants, entertainment, etc.).

If you want your small business to survive the next 10 years, you must make a change. By failing to update your business' operations, you are losing market share, earnings, and prospects to your competitors. It also gets more difficult to adjust and will wind up costing more money in the long run...that is, if you get that far.