Stories Sell
Storyworthy Strategies to Grow Your Business and Brand
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Stories Sell
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Matthew Dicks
WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING
Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include:
- The three elements of a winning story: stakes, suspense, and surprise
- Finding the right narrative structure (and why beginning at the beginning isn’t always the best method)
- The power of being vulnerable: how admitting your mistakes can build rapport with audiences
- When and how to use humor
- Zigging while others zag: making yourself stand out from competitors
Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.
©2024 Matthew Dicks and Masha Cresalia (P)2024 New World LibraryTe tytuły mogą Ci się spodobać
Opinie krytyków
“Matt Dicks is an incredible coach with a truly unique knack for engaging any audience through strategic storytelling.”—Ania Smith, CEO of Taskrabbit
“Business relationships depend on communication and connection, and nothing is more equipped to facilitate those bonds than storytelling. . . . By utilizing storytelling in your business, you, too, can build a timeless legacy and lifelong friendships.”—Alykhan Rehmatullah, cofounder and CEO of Kalpa
“This is your opportunity to learn the art of storytelling from a master craftsperson. . . . It’s your chance to be mentored by Matt and learn how to outsell all your peers using stories alone. Most importantly, this book will help you learn how to think in story, a skill that will separate you from the pack and make people pay attention.”—from the foreword by Masha Cresalia, founder of Product Narrative Consulting