Scramble: How Agile Strategy Can Build Epic Brands in Record Time
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Scramble: How Agile Strategy Can Build Epic Brands in Record Time
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Czyta:
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Marty Neumeier
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Autor:
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Marty Neumeier
Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart.
One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job.
The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what? The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy - a faster, more collaborative approach to building a brand.
Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light - not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare audiobook that everyone on your team will eagerly listen to, discuss, and put into action.
©2018 Marty Neumeier (P)2018 Marty NeumeierTe tytuły mogą Ci się spodobać
If you don't know anything about the Agile strategy developed at the beginning, you won't know much more about it afterward, but you will get an insight into what you can achieve with it.
Ich glaube, dass Buch hat soviel Spass gemacht, weil die Agile Strategie zwar enthalten ist, sie einem aber nicht als langweilige Manager-Methode in den Kopf gehämmert wird. Es zeigt auch, dass man für eine Agile Strategie-Entwicklung eine offene Grundhaltung braucht.
Wer am Anfang nichts über Agile entwickelte Strategien weiss, wird nachher nicht viel mehr darüber wiesen, aber Er/Sie bekommt einen Einblick was man damit erreichen kann.
Nicht so wie andere Bücher zu dem Thema
Coś poszło nie tak. Spróbuj ponownie za kilka minut.
Absolute boring
Coś poszło nie tak. Spróbuj ponownie za kilka minut.