Black Friday has become one of the biggest shopping events of the year, but is jumping on the discount bandwagon actually good for your small product business?

In this solo episode of The Greener Gifting Gang, Eve's sharing her thoughts on Black Friday and why she has mixed feelings about an event that encourages us all to buy more, often things we don't really need.

Eve shares why she feels discounting isn't necessarily the best approach, particularly when you're already working with tight profit margins, and how constantly reducing your prices can create expectations that customers will wait for the next sale rather than buying at your usual price.

Eve shares an alternative approach: thinking about how you can create additional value for your customers without simply cutting your prices.

Whether you love Black Friday, avoid it altogether or are still deciding what it means for your business, this episode encourages you to think about your own approach and make a decision that works for your business, your customers and your values.

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