Your Brand Is Not Yours to Control | The Brand Gap
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Your Brand Is Not Yours to Control | The Brand Gap
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You can learn from The Brand Gap with the audio here: https://www.theoldseller.com/the-brand-gap?sa=sa0284922533a7544a2ccbfcae37a0e971d881078a
What actually determines the value of a brand: the quality of its products, the strength of its marketing, or something customers feel before they can explain it? This overview explores the relationship between design, trust and strategic positioning, and why some seemingly profitable decisions can weaken a company's most valuable asset.
In this episode: Why customers, not companies, ultimately determine what a brand means.
In this episode: How visual design can influence trust and perceived competence.
In this episode: Why redefining a category can be more valuable than competing for a higher position in an existing one.
In this episode: How brand extensions and poorly designed research can undermine long-term positioning.
Based on The Brand Gap by Marty Neumeier. Independent audio overview, not affiliated with or endorsed by the author or publisher.
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