Actionable Gamification okładka

Actionable Gamification

Beyond Points, Badges, and Leaderboards

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Actionable Gamification

Autor: Yu-kai Chou
Czyta: Scott R. Smith
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The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou Edukacja Marketing i sprzedaż Programowanie Psychologia i zdrowie psychiczne Sukces osobisty Sztuka Zarządzanie i przywództwo

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Yu-Kai manages to give very useful examples and explains a framework called octalysis with which you can manage to design products, workplaces, marketing and education focused on the human users. it's an eye opener, and I am 100% sure, when used well this technique can help to make significant change in lives! I listened to the audiobook while sometimes reading the ebook, and constantly made notes and summaries off the learnings of every chapter. though it didn't feel like working through but more like doing what I actually unknowingly wanted to do for a very very long time. of course, with me it met a gamification enthusiast so I got hooked after the first few sentences. although it seems unbelievable to me, as a StarCraft veteran, that someone who excessivly played Diablo 2, could come up with such a genius framework ;)

this book is a game changer!

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Never was an avid Computer gamer, but this Octalysis framework provides great insights into human morivation.

Very inspiring book.

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Gutes Hörbuch, nur am Ende bekommt der call to action obskure Züge und ist way to much. Also vielleicht das letzte Kapitel auslassen.

Gutes Hörbuch aber zu viel Selbstbeweihräucherung

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This book shows clearly what motivates people for actions. You'll not find clear instructions how to engage. Behaviours are shifting anyway. But you will find all elements you need to start with gamification. Even for people with more experienced gamification as me it's very useful and the framework helps to bundle the techniques.

Very valuable for me

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