Jetzt kostenlos testen

ZAG

The Number-One Strategy of High Performance Brands
Sprecher: Marty Neumeier
Spieldauer: 1 Std. und 39 Min.
4.5 out of 5 stars (11 Bewertungen)

Danach 9,95 € pro Monat. Jederzeit kündbar.

ODER
Im Warenkorb

Inhaltsangabe

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. Zag follows the ultra-clear "whiteboard overview" style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough - today companies need "radical differentiation" to create lasting value for their shareholders and customers.

In an entertaining listen you'll learn:

  • Why me-too brands are doomed to fail
  • How to "read" customer feedback on new products and messages - the 17 steps for designing "difference" into your brand- how to turn your brand's "onliness" into a "trueline" to drive synergy
  • The secrets of naming products, services, and companies
  • The four deadly dangers faced by brand portfolios
  • How to "stretch" your brand without breaking it
  • How to succeed at all three stages of the competition cycle.
  • ©2006 Marty Neumeier (P)2009 Audible, Inc.

    Das könnte Ihnen auch gefallen

    Hörerrezensionen

    Bewertung

    Gesamt

    • 4.5 out of 5 stars
    • 5 Sterne
      6
    • 4 Sterne
      5
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0

    Sprecher

    • 4.5 out of 5 stars
    • 5 Sterne
      6
    • 4 Sterne
      3
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0

    Geschichte

    • 4.5 out of 5 stars
    • 5 Sterne
      6
    • 4 Sterne
      3
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0
    Sortieren nach:
    • Gesamt
      5 out of 5 stars
    • Sprecher
      5 out of 5 stars
    • Geschichte
      5 out of 5 stars
    • MB
    • 16.04.2019

    Super usefull to build / grow brands and products

    All the key components to start to optimize your business instantly. Understandable language and food to rethink your businesses and marketing philosophy.