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Win Bigly

Persuasion in a World Where Facts Don't Matter
Autor: Scott Adams
Sprecher: Scott Adams
Spieldauer: 9 Std. und 2 Min.
Kategorien: English - Comedy, Satire
4.5 out of 5 stars (49 Bewertungen)

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NEW YORK TIMES BEST SELLER 

The New York Times best seller that explains one of the most important perceptual shifts in the history of humankind 

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as “the guy who created Dilbert” - recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. 

The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation - or resisting the tactics of emotional persuasion when they’re used on you.  

This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.  

©2017 Scott Adams (P)2017 Penguin Audio

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  • Gesamt
    3 out of 5 stars
  • Sprecher
    4 out of 5 stars
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    3 out of 5 stars

Good first part, OK second

Interesting insights regarding persuasion.However, the second part of the book is much less on topic and tends to dwell on the authors personal sentiment and views.

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Sehr Interessant

Sehr schönes Hörbuch mit guten Tipps und Tricks, mit Blicken in die Dritte Dimension! Ich hab es jetzt schon 10x gehört. Man muss kein Trump Supporter sein, aber es ist schon interessant zu erleben wie Trump das durchgezogen hat!

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If you like Coffee this is for you

Why win small if you can WIN BIGLY? Scott Adams explains you what really happened in the 2016 election and it's perfect. Buy yourself a copy, because you don't want to be the only one who doesn't get it!

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    4 out of 5 stars
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interesting analysis on the 2016 election

repeated itself occasionally; not overwhelmingly interesting for readers of Adams' blog, since a lot of content has been taken from it; interesting for anyone who would like a explanation for Adams' prediction techniques a his perception filters on the 2016 election