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Why Motivating People Doesn't Work...and What Does

The New Science of Leading, Energizing, and Engaging
Autor: Susan Fowler
Sprecher: Karen Saltus
Spieldauer: 4 Std. und 52 Min.
3 out of 5 stars (1 Bewertung)

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Inhaltsangabe

Top leadership researcher, consultant, and coach Susan Fowler says stop trying to motivate people! It’s frustrating for everyone involved and it just doesn’t work. You can’t motivate people - they are already motivated but generally in superficial and short-term ways. In this audiobook, Fowler builds upon the latest scientific research on the nature of human motivation to lay out a tested model and course of action that will help leaders guide their people toward the kind of motivation that not only increases productivity and engagement but that gives them a profound sense of purpose and fulfillment. Fowler argues that leaders still depend on traditional carrot-and-stick techniques because they haven’t understood their alternatives and don’t know what skills are necessary to apply the new science of motivation. Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and help them discover how their jobs can meet the deeper psychological needs - for autonomy, relatedness, and competence - that science tells us result in meaningful and sustainable motivation. Optimal Motivation has been proven in organizations all over the world - Fowler’s clients include Microsoft, CVS, NASA, the Catholic Leadership Institute, H&R Block, Mattel, and dozens more. Throughout the book, she illustrates how each step of the process works using real-life examples. Susan Fowler s book is the groundbreaking answer for leaders who want to get motivation right!

©2014 Susan Fowler (P)2014 Gildan Media LLC

Kritikerstimmen

“Fowler shows how to guide employees toward seeing their jobs in a new way, as potential sources of personal fulfillment. Achieving company goals will become something they own, because now it really matters to them." (Marshall Goldsmith author of the New York Times and global best-seller What Got You Here Won’t Get You There)

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not bad, but too many unnecessery text

Too many repetition of the same content,
the explanations are sometimes too general, so it's not so trivial to apply for the own life.
Instead of telling the same 20x, more examples would help more. Especially how to handle difficult cases, when people don't see deeper purpuse than buying things from the money, so they get happy...