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Trust Me, I'm Lying

Confessions of a Media Manipulator
Autor: Ryan Holiday
Sprecher: Ryan Holiday
Spieldauer: 6 Std. und 26 Min.
4 out of 5 stars (57 Bewertungen)

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Inhaltsangabe

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…

  • 1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  • 2) Bloggers are slaves to money, technology, and deadlines.
  • 3) Manipulators wield these levers to shape everything you read, see and watch—online and off.

"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."

©2012 Ryan Holiday (P)2012 Gildan Media LLC

Kritikerstimmen

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

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  • Gesamt
    4 out of 5 stars
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    4 out of 5 stars
  • Geschichte
    4 out of 5 stars
  • Matty
  • Haseland, Germany
  • 05.05.2016

interesting but not groundbreaking

This might be the only good book on modern PR but still it's kind of like a new iphone, it gets old quick, bit then again as long as its hot, it is worth the ride

2 von 2 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
  • Sprecher
    3 out of 5 stars
  • Geschichte
    5 out of 5 stars

Good Content - hard to understand

Würden Sie dieses Hörbuch einem Freund empfehlen? Wenn ja, was würden Sie ihm dazu sagen?

Buy this if you don't have any problems understanding English even with a sound quality that isn't too good.

Was mochten Sie an der Handlung am liebsten?

Super exciting little stories from someone who has perfected the manipulation of media.

Welche drei Worte würden Ihrer Meinung nach die Stimme von Ryan Holiday am besten beschreiben?

broken - bored - scratchy

Hätten Sie das Hörbuch am liebsten in einem Rutsch durchgehört?

no

Was wäre für andere Hörer sonst noch hilfreich zu wissen, um das Hörbuch richtig einschätzen zu können?

Does not only give you good tips for marketing activity but also teach you how you are manipulated by the media. Also makes you think about what role you want to play in this game.

1 von 1 Hörern fanden diese Rezension hilfreich

  • Gesamt
    2 out of 5 stars
  • Sprecher
    1 out of 5 stars
  • Geschichte
    2 out of 5 stars

Interesting topic, horrible reader

If it wasn't for the reader, the book would've gotten 3-4 stars. He made me phase out frequently through his monotone style.

It's a shame, because the topic is very interesting, though many of the themes repeat themselves.

1 von 1 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Growth hacking 101

Great insights in the marketing 'war' out there. Strategies, tactics and counter measure are discussed. Empfehlenswert!