"TikTok is a highly creative platform, and it definitely rewards those who often create and post! It's ideal two to three times a day, if you really want to gain popularity on TikTok, you won't cut it once a week. So, in just two months, I've gone from zero to 10K followers!” - Sharn Rayment, multimedia freelance producer.

You definitely have to embrace and commit to using TikTok to the fullest extent possible to create a content backlog for the for-you page. As for younger and older generations, TikTok has democratized creativity and social media.

The app has the highest rate of follower engagement across 100,000 user profiles sampled in an Influencer Marketing Hub online research project. If marketers merely consider it as a "dancing device" and don't change their approach to include TikTok content, they'll be really bitter in a couple of years.

Watching Instagram influencers repurpose Instagram content to TikTok at the start of lockdown shows the polished advertising on this site doesn't wash. We always noticed when Instagram stories came up, there was a trend for shorter, more digestible content. Yet TikTok proves that users can return for more when you get the form of content right.

According to official figures from TikTok, its customers remain faithful and are starting to return to the app. In fact, 90 percent of users use the app several times a day.

Overall, TikTok is asking us to reconsider the way our content is strategized. I do hope these tips givse you some ideas on how to handle TikTok and the way you prepare and create your content in general.