Are you a salesperson or entrepreneur? Would you like to provide solutions your customers can't resist?

Douglas Vigliotti uses a unique but simple sales philosophy backed by 12 years of selling experience, and easy-to-understand examples to show you how to provide solutions your customers actually want. Yes, solutions your customers want to buy from you. He begs you to answer the pivotal question....

Am I providing CRINGE solutions? Solutions customers will either buy, or "cringe" to say no to.

Solutions that imprint you in the customers mind even in the absence of an initial sale. CRINGE solutions are not just products or services....

• They solve real problems.
• They provide loads of tangible and intangible value.
• They reduce social, emotional, and financial risk for the customer.
• They're overwhelming easy to understand, use, and implement.
• They acquire more customers, retain more customers, and tell better stories.

The Salesperson Paradox will show you exactly how to create, position, and provide these solutions. It's a solution selling playbook packed with instantly implementable sales tools, guides, and frameworks. It's sales coaching aided by sales training. It's sales strategy backed by sales tactics. It's a lesson in sales psychology, ethical influence, and ultimately it will challenge you to ask yourself: Am I selling? Or, am I helping?