Nowadays it is well-known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a sales rep-free experience. Do B2B sales and marketing teams have a major problem on their hands, or does this shift represent a huge opportunity?

The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team! In this groundbreaking book, you will discover:

• The shifts and trends behind B2B buying behaviors have created the perfect storm for disruption in the industry.
• How to successfully navigate this disruption where three rules must be adopted.
• An innovative alternative to out-of-date sales and marketing funnels.
• How to create a revenue zone that digitally guides high volumes of prospects to your business.
• How to successfully drive customer expansion using a unique Revenue Expansion Flywheel.
• How to build a modern and simple technology stack that is required to enable and support this shift in B2B buying behavior.
• How to take advantage of this opportunity ahead of your competition by quickly transforming your sales and marketing organizations.

Author Tom Burton is an expert in enabling sales and marketing organizations to achieve consistent sales and drive predictable revenue growth through the use of innovative strategies and techniques.