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The Product-Led Organization
- Drive Growth by Putting Product at the Center of Your Customer Experience
- Gesprochen von: Basil Sands
- Spieldauer: 8 Std. und 15 Min.
- Kategorien: Wirtschaft & Karriere, Geschäftsentwicklung & Unternehmertum

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Audible 60 Tage kostenlos testenInhaltsangabe
There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product road map.
Hörer, die dieses Buch gekauft haben, kauften auch…
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Measure What Matters
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In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Great book from Melissa Petri
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Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Geschrieben von: Wes Bush
- Gesprochen von: Derek Dysart
- Spieldauer: 4 Std. und 23 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
Empowered
- Ordinary People, Extraordinary Products
- Geschrieben von: Marty Cagan, Chris Jones
- Gesprochen von: Marty Cagan
- Spieldauer: 11 Std. und 9 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Geschrieben von: Sean Ellis, Morgan Brown
- Gesprochen von: Sean Ellis, Morgan Brown
- Spieldauer: 10 Std. und 43 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
-
Dissappointing
- Von Maarten Am hilfreichsten 08.11.2017
-
Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- Geschrieben von: John Doerr, Larry Page - foreword
- Gesprochen von: John Doerr, full cast
- Spieldauer: 7 Std. und 56 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
-
-
Eye opening
- Von Anonymer Hörer Am hilfreichsten 23.11.2018
-
Escaping the Build Trap
- How Effective Product Management Creates Real Value
- Geschrieben von: Melissa Perri
- Gesprochen von: Erin deWard
- Spieldauer: 6 Std. und 44 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
-
-
Great book from Melissa Petri
- Von XYZ Am hilfreichsten 26.07.2020
-
Lean Analytics
- Use Data to Build a Better Startup Faster
- Geschrieben von: Alistair Croll, Benjamin Yoskovitz
- Gesprochen von: Daniel Henning
- Spieldauer: 12 Std. und 47 Min.
- Ungekürztes
-
Gesamt
-
Sprecher
-
Geschichte
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
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