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The Playbook
- How to Deny Science, Sell Lies, and Make a Killing in the Corporate World
- Gesprochen von: Jennifer Jacquet, Mirron Willis
- Spieldauer: 4 Std. und 36 Min.
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The Playbook
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Inhaltsangabe
From an astute observer of business behavior and expert in climate denial comes a thought-provoking explanation of how corporations delay, distract, and deflect blame and spread disinformation surrounding health issues, pollution, and climate change.
“Brilliantly subversive and witty. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile, greedy capitalists, it will show you how to recognize them. A landmark book.”—Brian Eno
Are you a corporation out to make your fortune at any cost? Are you worried about “facts” and “experts” getting in the way of your profits? Do you wish you could make scientists, journalists, and anyone who asks questions about your suspect business practices disappear? Now you can.
Whether you are selling tobacco, dealing in oil, or pushing pharmaceuticals, denying climate change or exploiting workers, The Playbook is here to help you obfuscate your way to what you want.
Including how to:
- Massage the statistics to suit your needs. Or, even better, fund studies to make up some new ones
- Attract and cultivate university professors who have an axe to grind and are short of cash
- Make your problem somebody else’s problem—ideally the government’s
- Remember: Tame journalists, PR firms, think tanks, lawyers, and threats of physical violence are your friends!
Follow these rules and you are guaranteed to make a killing. It’s economic sense, after all.
Kritikerstimmen
"This whip-smart and delightfully snarky exposé gives readers the tools to recognize and refute corporate deception . . . Fashioned as a strategy manual, Jacquet’s satirical advice explains . . . how to challenge the existence of a problem, the integrity of those who raise it, and the need for policies to address it.”—Publishers Weekly
“A savage satirical stab at corporate malfeasance draws blood…[Jacquet] takes an original approach to indicting the ethical vacuum that besets much of big business. [The Playbook is] a sharp warning to corporations that deep pockets and armies of accomplices won’t stall a reckoning forever.”—Kirkus Reviews
