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    Inhaltsangabe

    The international best seller - now in a new edition

    When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing".

    The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising.

    The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

    • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
    • Offers a wealth of compelling case studies and real-world examples
    • Includes information on new platforms including Facebook Live and Snapchat

    Shows both small and large organizations how to best use Web-based communication

    Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

    ©2017 David Meerman Scott (P)2017 Audible, Inc.

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    A classic that gets updated at each edition

    The New Rules of Marketing and PR is an excellent overview of how things work nowadays. Pretty much all has changed it this field in the last 20 years.

    The book illustrates all the possibilities you have to market yourself or your business; but, careful, it is not a "how to" book.

    The New Rules of Marketing and PR is a classic that was first published in 2008. The content of this 6th edition is up to date. The reader could be more energetic though. Putting the speed at 1,25 helps.