The Middle-Class Millionaire
The Rise of the New Rich and How They Are Changing America
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The Middle-Class Millionaire
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Lloyd James
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Comprising 8.4 million households, the working rich are exerting a powerful influence on our attitudes and on society. They believe in the benefits of hard work. They believe in investing in themselves and in supporting their values with their pocketbooks. From home security systems to health care, technology to travel, their spending choices are affecting the products that are available to us all.
In the best-selling tradition of Bobos in Paradise and The Millionaire Next Door, The Middle-Class Millionaire is a captivating narrative - part sociology, part aspirational journey into the lives, attitudes, and values of the middle-class millionaires.
Based on extensive surveys and research into more than 3,600 middle-class millionaire households around the United States, this book will reshape our understanding of what it takes to be successful - and how all of us can achieve similar success.
©2008 Russ Alan Prince and Lewis Schiff (P)2008 Tantor
Kritikerstimmen
"The Middle-Class Millionaire opened my eyes to a new force driving the American economy. Russ Prince and Lewis Schiff show us exactly what you need to look for to make the most of this enormous opportunity." (Jim Cramer)