In this groundbreaking book, Larry Rosenberger and John Nash draw on over 50 years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change - especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions.
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Great book with interresting and detailed examples
I love it! Great book, with a lot of detailed examples from grocery, banking and other branches. Explains very good how these companies gained their benefits from analytics. Very interresting and recommendable! Speaker is a little to fast.